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Seven Major Online Advertising Trends for 2005 Include Trend Away From Graphics Heavy Websites
Major online advertising trends among Atlanta advertising and web design firms include increased online advertising spending and increased awareness of search engine marketing among both advertising agencies and their client businesses. Some online ad firms and businesses are moving away from slick, graphics heavy websites that customers cannot find on Google.
(PRWEB) January 19, 2005 -- Online advertising trends for 2005 include increased online advertising spending, increased costs for pay per click ads, and increased awareness of search engine marketing among both advertisers and their client businesses. There is also a trend away from graphics heavy websites towards more text. Search engine optimization consultant Ed Hill interviewed leaders at six Atlanta advertising and web design firms to reveal broad trends in online advertising.
"The trends for 2005 among the Atlanta ad agencies and web design firms reflect similar national trends in online advertising. The main trend is the rise of search engine marketing for online businesses," said search engine optimization consultant, Ed Hill. "My research uncovered a trend away from graphics heavy websites towards search engine friendly websites with more text. Slick looking websites dominated by pictures and Flash animations have often lacked any content that could be indexed by search engines such as Google or Yahoo. The result was a beautiful website that customers could not find". The interviews also revealed the major concerns that online businesses discuss with their ad agencies and interactive web designers.
Online client advertising spending is increasing according to Gina Arbore, Senior Designer at Atlanta advertising firm Adrenaline. The increased business makes it tough to find designers who excel. Nonetheless Adrenaline, which has done full service work for Nike, Home Depot and Atlanta Food Bank, hired 2 designers at the end of 2004 to meet the demand. The Ad Shop and Merge Inc. of Atlanta also enjoyed increased spending from online advertising clients.
Pay Per Click Advertising and Keyword Costs Increasing
Pay per click ads continue to grow in popularity for retail advertising. Erica Schultz is a Senior Media Planner at the Breathe Interactive division of ad agency West Wayne, and led the media team for the Bellsouth campaign. "I don't always buy PPC, it depends on your objectives. Almost all campaigns are integrated with interactive advertising for a well rounded campaign," says Schultz.
Advertising Agencies Gaining Search Engine Marketing Capability
Search engine marketing will continue to be a hot online trend in 2005 after accelerating in 2004. The Google IPO and Google desktop search in late 2004 put search firmly in the public eye. More advertising firms began to develop search marketing capabilities in-house, hired search engine optimization consultants or acquired search marketing firms.
Web Advertisers Know That Customers Who Can't Find Them On Search Engines, Can't Find Their Website
Moira Vetter, VP of Account Strategy at Atlanta's Merge Inc. sees that her clients also have an increased awareness of search engine marketing. "Our B2B customers have all brought up search in the last year. Search emphasis may not be a significant revenue stream for B2B advertisers, but if someone can't find you on the search engine then they won't find your web site," says Vetter.
Online consumers are drowning in too much information and too many competing businesses on the web. Its natural for businesses and consumers to use search marketing to break through the clutter.
Pay Per Click Versus Organic Search Optimization
MaxMedia Design does a mix of Pay Per Click and organic search engine marketing. Don Berg, Executive VP of Marketing, believes that for the short term and with Flash promotions, PPC is a good way to guarantee top placement quickly. For the long run, however, organic results that come as a result of an optimized content rich site is the best bet.
The Trend Away From Flash Heavy Sites and Towards Keyword Text
Don Berg says "Some clients demand a Flash heavy site to get their message across with visuals and sound, which doesn't provide the opportunity to build a spider friendly site. Others realize the benefit of providing a lot of keyword rich HTML text to get indexed
with the search engines".
Advertising Campaigns That Integrate Web With Traditional Advertising Media
Moira Vetter of Merge, Inc. says, "We've been combining direct mail, white papers, online related to print, and online communities. People have always used various media. It's more targeted about where the online appears. People are looking more closely at if they can reach their customer when they go to a relevant online community. Online advertising is more specific now, so you can catch your B2B prospect in the right frame of mind to buy." Most of the Atlanta agencies agree with the trend for most campaigns to combine online and traditional media.
See the entire article at http://www.edhillpr.com/atlanta-seo-trends.html
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