Mishawaka, IN (PRWEB) January 19, 2005
CompStar Technologies, a company which specializes in web visibility and search engine marketing, has launched the Ultimate Press Release Â, a marketing and public relations tool which increases both short-term and long-term company visibility.
The new technique involves a combination of advanced press release optimization techniques and skilled copywriting to bring the clientÂs content to the attention of worldwide media as well as individuals.
ÂPress releases used to be a desperate attempt to attract the attention of reporters and writers,Â explains Roger Dooley, CompStarÂs Managing Director. ÂFew releases were read, and far fewer resulted in media coverage.Â According to Dooley, companies would prepare hundreds of costly media kits containing documents and photos. Distributing these kits at trade shows and by mail was a very hit-or-miss proposition, with a huge amount of wasted time and money.
ÂE-mailing press releases didnÂt solve this problem,Â continues Dooley. ÂReporters are inundated with hundreds of releases.Â The low cost of distribution is the undoing of the email approach Â emailing everyone is cheaper than careful targeting.
ÂTodayÂs media use a many tools for gathering newsworthy information, in particular news search engines like Google News and Yahoo News,Â says Dooley. Instead of wading through piles of paper, writers can search by keywords so they only see press releases that are relevant to their topic. They also see coverage by other news outlets. This makes these engines a particularly powerful tool for efficient research. Web search engines (like Google, Yahoo, and MSN) are also popular with writers doing in-depth research.
According to Dooley, the Ultimate Press Release targets both news and web search engines, and can pay long term dividends in company visibility. CompStar crafts the press release to appear in relevant keyword searches. The initial impact will be in the news search engines. They provide exposure to the news media plus millions of users of Google News and Yahoo News. The press release is also posted on a major press distribution site where it is archived permanently. (More information on the Ultimate Press Release is available at http://www.compstar.com/press-release.htm .)
While the lifetime of a press release in the news engines is fairly short, the release is also usually indexed in the major search engines. This presence is longer lasting and creates long term exposure for the company. An additional benefit is inbound linkage; CompStarÂs Ultimate Press Release includes links to the companyÂs web site, providing a quick route to obtain still more information. Inbound link development is also known to help search engine visibility.
Yet another benefit of the Ultimate Press Release is that often third-party sites may reproduce its content either verbatim or as rewritten by an editor. This multiplies the publicity and link benefits.
While the search optimization is a technical process, CompStarÂs web marketing and copy writing experience insures that the Ultimate Press Release is appealing and informative at the same time.
Contact CompStar today to find out how the Ultimate Press Release can attract both news media and customers!
CompStar Technologies is a subsidiary of Direct Line Communications, Inc. See http://www.dlci.net/.
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