Denver PR Consultancy, Absolutely Public Relations, Announces Its Third Contract Agreement with Baxa Corporation for Media Relations and Details Campaign Results.

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As of January 1, 2005, Absolutely PR embarked on its third contract with Baxa Corporation for media relations services. In 2004, Baxa Corporation’s media relations campaign yielded 50 trade press placements; approximately 4.16 per month on the average. Publications covering Baxa Corporation last year included: Denver Business Journal, Rocky Mountain News, Pharmacy Practice News, Drug Topics, For The Record, U.S. Pharmacist, Health Management Technology, Hematology Oncology News & Issues, Nursing Management, Houston Business Journal, The Manufacturer Magazine, Journal of Infusion Nursing, Pharmacy Purchasing & Products, Pharmacy Times, Packaging News (UK) and The Medical Post.

Denver public relations resource, Absolutely Public Relations, will again provide media relations consulting services to Englewood-based Baxa Corporation. The announcement is made by Absolutely PR owner, Maggie Chamberlin Holben, APR, who says this is the third contract her consultancy has engaged in with Baxa since 2003.

"Baxa Corporation's media relations campaign has yielded an ad value equivalency exceeding $116,000 and a circulation exposure of 3.2 million thus far. We've been able to keep up the momentum of an ongoing media relations campaign and, certainly in 2004, have seen the very positive results of the consistent ongoing activity," Holben says.

Since Absolutely PR’s first contract with Baxa Corporation in 2003, exposure has occurred in the following publications:

Denver Business Journal (four placements)

Rocky Mountain News (three placements)

Managing Infection Control

RN Magazine

Pharmacy Practice News (five placements)

ComputerWorld

Drug Topics (four placements)

For The Record (two placements)

U.S. Pharmacist

Health Management Technology

Hematology Oncology News & Issues

Nursing Management

Houston Business Journal

The Manufacturer Magazine

Journal of Infusion Nursing

Pharmacy Purchasing & Products (three placements)

Pharmacy Times (two placements)

Packaging News (UK)

The Medical Post

In addition to the ongoing news release program, Absolutely PR has also posted two experts on behalf of Baxa Corporation (James Jorgenson, RPh, MS, and Martha Polovich, MN, RN, AOCN) on its "Expert Information For Journalists" website at http://www.expert411.com/_wsn/page9.html covering the safe handling of hazardous drugs. Baxa distributes the innovative PhaSeal® closed system for the safe handling of hazardous medications. In 2005, additional postings are anticipated at either http://www.expert411.com or Absolutely PR’s national newsroom (http://www.PublicRelationsNewsroom.com) on behalf of Baxa Corporation.

Absolutely Public Relations has been in business since April 1999 and specializes in media relations. Media relations is a combination of strategy and tactics that yield impactful editorial media placements. Holben is accredited by the Public Relations Society of America and is also a member of the organization’s Counselors Academy. The ideal client for Absolutely PR is one that needs three to ten hours per week of media relations consulting services and can sustain at least a six-month campaign, preferably 12 months, with plenty of news hooks for the media.

Your can learn more about news hooks at the website: http://www.absolutelypr.com.

Holben also offers these other websites to help her clients achieve media exposure:

http://www.PublicRelationsNewsroom.com
http://www.Exper411.com
http://www.DenverPRNewsroom.com
http://www.Online-Presskit.com

Results for several Absolutely PR campaigns are posted as PDF attachments to this news release for those readers curious about what to expect from a media relations program. Links are found at the column to the right detailing the following media relations campaigns:

Trade Media Campaign – New Product Environmental Remediation

Bylined Article Campaign for New Pricing Model – Military Trade Press

Denver Media Campaign – Key Executive Announcement

National/Trade/Local Campaign – 25th Anniversary in Business

Trade & Local Campaign – Community Issue Awareness

National Awareness Campaign – Innovative Contact Lens Product

National Awareness Campaign – New Product for Pain Management

Denver Media Campaign – National Expansion Into Denver Market

Trade Media Campaign – Medical Device Company

Holben recently announced that Absolutely Public Relations achieved numerous national, trade and local editorial placements in 2004. Results were recapped in a "yearend review" news release:

http://www.prweb.com/releases/2004/12/prweb192321.php

First quarter, a national placement occurred in the Discover Financial Services “Inside Biz” newsletter that circulates to 1.3 million recipients:

http://www.prweb.com/prfiles/2004/12/28/192321/DiscoverCardInsideBizfinal.pdf

Also first quarter, Absolutely PR’s contact lens client was featured on a segment for the E! Style Network, reaching some 33 million subscribers:

http://www.prweb.com/prfiles/2004/12/28/192321/APRNewsReleaseAICTonStyle.pdf

Holben was interviewed about crisis management on 850 KOA Radio for the morning drive segment:

http://www.prweb.com/prfiles/2004/12/28/192321/APRNewsReleaseKOAInterview.pdf

National placements were also achieved in Inc. Magazine:

http://www.prweb.com/releases/2003/12/prweb92273.php

Washington Times:

http://www.prweb.com/prfiles/2004/12/28/192321/ClippingDailyNewspaperDCMarket08January2004.pdf

And, Woman’s World during the year:

http://www.prweb.com/prfiles/2004/12/28/192321/ClippingNationalPlacementConsumerWomensMagApril2004.pdf

Further, a Fortune 500 company using Absolutely PR services for Denver localization in 2004 achieved six placements with its Metro Denver announcement exceeding 1.4 million in circulation reach and $16,000 in ad value equivalency.

For more information about Denver PR resource Absolutely Public Relations, go to http://www.absolutelypr.com. For further information about Maggie Chamberlin Holben go to http://www.maggieholben.com. Call Holben's office at 303-984-9801 or e-mail maggie@absolutelypr.com.

# # #

About Baxa Corporation:

As a leading provider of devices and systems for the preparation, handling, packaging, and administration of liquid medications, Baxa manufactures and markets a wide range of healthcare products for use in hospitals, critical care units and alternate-site pharmacies. Headquartered in Englewood, Colorado, Baxa has subsidiaries and sales offices in Canada, the United Kingdom, Germany and Denmark; and distribution partners worldwide. Further information is available at http://www.baxa.com.

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Absolutely Public RelationsAbsolutely Public RelationsThe strategies and tactics that yield impactful media placements for your company or organization.Maggie Chamberlin Holben, APRMaggie Chamberlin Holben, APRSpecializes in media relations strategies and tactics for national, trade and local campaigns. Results: Trade Media Campaign/New Product for Environmental Remediation.  Ad Value Equivalency: $13,210.79.  Circulation Exposure: 737,791.Results: Trade Media Campaign/New Product for Environmental Remediation. Ad Value Equivalency: $13,210.79. Circulation Exposure: 737,791.Denver Post, WB2 TV News Denver, Bridgewater Courier News, Journal of American Water Works, US Water News, Chemical Engineering, Bio Cycle, and Groundwater Monitoring and Remediation.Results:  Bylined Article Campaign for New Pricing Model/Military Trade Press.  Ad Value Equivalency:  $20,118.26.  Circulation Exposure:  81,373.Results: Bylined Article Campaign for New Pricing Model/Military Trade Press. Ad Value Equivalency: $20,118.26. Circulation Exposure: 81,373.National Defense Magazine, The Military Engineer, The Army Engineer, Defense Cleanup (two placements), and Federal Times.Results:  Denver Media Campaign/Key Executive Announcement.  Ad Value Equivalency:  $3,197.80.  Circulation Exposure:  2,435,318.Results: Denver Media Campaign/Key Executive Announcement. Ad Value Equivalency: $3,197.80. Circulation Exposure: 2,435,318.Denver Business Journal, Intermountain Jewish News, Denver Daily Journal, Rocky Mountain News, Denver Post (two placements), Colorado Construction, Colorado Woman News, Defense Cleanup and WomenofColorado.com.Results:  National/Trade/Local Campaign – 25th Anniversary in Business.  Ad Value Equivalency:  $70,247.80.  Circulation Exposure:  1,835,247.Results: National/Trade/Local Campaign – 25th Anniversary in Business. Ad Value Equivalency: $70,247.80. Circulation Exposure: 1,835,247.Entrepreneur Magazine, Denver Post (two placements), Denver Business Journal (three placements), Denver Daily Journal, University of Denver Magazine, and Builder Magazine.Results:  Trade/Local Campaign – Community Issue Awareness.  Ad Value Equivalency:  $30,102.90.  Circulation Exposure:  561,567.Results: Trade/Local Campaign – Community Issue Awareness. Ad Value Equivalency: $30,102.90. Circulation Exposure: 561,567.Bear Creek Sentinel (five placements), Lakewood Sentinel (ten placements), E-Wire, Westword, Rocky Mountain News, Water Environment & Technology, Fox 31 TV News Denver, WB2 TV News Denver, and 9News TV Denver.Results:  National Awareness Campaign/ Innovative Contact Lens Product.  Ad Value Equivalency:  $10,710.73.  Circulation Exposure:  1,730,748.  Estimated National Television Viewing Audience:  33,000,000.Results: National Awareness Campaign/ Innovative Contact Lens Product. Ad Value Equivalency: $10,710.73. Circulation Exposure: 1,730,748. Estimated National Television Viewing Audience: 33,000,000.Fredericksburg (VA) Free Lance-Star, Oshkosh (WI) Northwestern, Denver Business Journal, The Courier-Journal (KY/IN), Golden (CO) Transcript, The News-Herald (Southgate, MI), Chicago Tribune, Staten Island Advance (NY), Burlington County Times (NJ), Cleveland (TN) Daily Banner, Press Enterprise (Riverside, CA), WB2 TV News Denver, KUSA TV 9News (Where in the town is Gregg Moss?), and E! Style Network segment.Results:  National Campaign/ New Product for Pain Management.  Ad Value Equivalency:  $47,514.57.  Circulation Exposure:  3,205,229.Results: National Campaign/ New Product for Pain Management. Ad Value Equivalency: $47,514.57. Circulation Exposure: 3,205,229.Frontdoors Magazine (Phoenix), Washington Times, Veterinary Practice News, Denver Business Journal, Townsend Letter for Doctors & Patients, Inc. Magazine, Dental Products Report, Woman’s World, Rocky Mountain News, Detroit News, Draft Horse Journal, Bridle and Bit, WB2 News Denver, KTVK-TV Phoenix (two segments), and KUSA 9News Gregg Moss gadget segment.Results:  Denver Media Campaign/ National Expansion to Denver Market – Financial Services Industry. Ad Value Equivalency:  $16,327.26.  Circulation Exposure:  1,426,350.Results: Denver Media Campaign/ National Expansion to Denver Market – Financial Services Industry. Ad Value Equivalency: $16,327.26. Circulation Exposure: 1,426,350.Denver Post (two placements), Highlands Ranch Herald, Lakewood Sentinel, ColoradoBiz Magazine, Rocky Mountain News, Denver Business Journal (online Latest News daily feed) and Los Angeles Business Journal (online Latest News daily feed).Results:  Trade Media Campaign/ Medical Device Company.  Ad Value Equivalency:  $116,524.50.  Circulation Exposure:  3,238,962.Results: Trade Media Campaign/ Medical Device Company. Ad Value Equivalency: $116,524.50. Circulation Exposure: 3,238,962.Denver Business Journal (four placements), Rocky Mountain News (three placements), Managing Infection Control, RN Magazine, Pharmacy Practice News (five placements), ComputerWorld, Drug Topics (four placements), For The Record (two placements), U.S. Pharmacist, Health Management Technology, Hematology Oncology News & Issues, Nursing Management, Houston Business Journal, The Manufacturer Magazine, Journal of Infusion Nursing, Pharmacy Purchasing & Products (three placements), Pharmacy Times (two placements), Packaging News (UK) and The Medical Post. Pain Relief At the Speed of LightPain Relief At the Speed of LightNews Release and ClippingMore Ink in Inc.More Ink in Inc.News ReleaseInside Biz NewsletterInside Biz NewsletterBylined Article, scroll to page 2Entrepreneur MagazineEntrepreneur MagazinePlacementBaxa Corp PhaSeal Baxa Corp PhaSeal WP National MentionFast 50Fast 50Entry ExampleAP AP ExampleCECEOnline Presskit placementWE&TWE&TSave Mount CarbonDBJDBJSpotlight article about Absolutely PRDP PlacementDP PlacementINFONOWAbsolutely PRAbsolutely PRBrochureAbsolutely PRAbsolutely PRYearend Review 2004RMNRMNSave Mount CarbonFFW placementFFW placementMartha Lucas