Spunlogic Selects Silverpop to Bolster its Online Behavior Practice

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Spunlogic, an award-winning interactive marketing and technology company, has selected Silverpop to execute email marketing campaigns in conjunction with its Online Behavior practice.

Spunlogic, an award-winning interactive marketing and technology company, has selected Silverpop to execute email marketing campaigns in conjunction with its Online Behavior practice.

Spunlogic developed its Online Behavior practice(http://www.spunlogic.com/whoisSpunlogic/userBehavior.cfm) to help clients maximize their interactive marketing effectiveness. As part of its user-focused methodology, Spunlogic conducts in-depth research to gain a deep understanding into the online behaviors of the client's target audience. Based on factors such as intent and the stage of the buying process a user is in, Spunlogic can then help clients determine how to best target email campaigns to individual recipients. With email specifically, once Spunlogic identifies the key elements that will influence click-through and conversion rates, they utilize Silverpop's email marketing technology to segment, test and execute each campaign.

"Silverpop's strategic approach to email marketing makes them an ideal partner for our Online Behavior offering," said Jeff Hilimire, President of Spunlogic. "Silverpop's technology and expertise, combined with our Online Behavior methodology has given our clients a significant increase in email campaign results."

Since launching the program and working with Silverpop, Spunlogic clients such as The HoneyBaked Ham Company have experienced results including an increase in online sales over the previous year from the same email campaign and open and click-through rates that double the industry average.

"Spunlogic's approach to online behavior is both well-designed and thorough," said Bill Nussey, CEO of Silverpop. "Their approach of getting to know the audience, building relationships with them and segmenting campaigns to give individual recipients the most valuable content is the best way to achieve maximum results from email."

About Spunlogic

Spunlogic (http://www.spunlogic.com), formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including the Atlanta Convention & Visitors’ Bureau, Dirt Devil, Georgia Pacific, The Honey Baked Ham Company, Penske Truck Rental and The Weather Channel.

About Silverpop

Silverpop is a leading provider of permission-based email marketing solutions, strategy and services. Ranked as having the highest business value and richest feature set by JupiterResearch in 2004, Silverpop was also acknowledged by Forrester Research as a "strong performer" that "stands out with an interface that is quite easy to use while providing strong functionality." Silverpop helps marketers cultivate and maintain long-term strategic relationships with customers and partners by maximizing the potential of email as a relationship tool. Its flexible service model allows marketers to choose from full service, ASP or install and easily move between the three, making it an ideal solution for marketers at any stage of using email. Silverpop provides email marketing to industry leading companies including The Bombay Company, British Sky Broadcasting, Weather.com and more.

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Jeff Hilimire