White Horse Launches New Product for Consumer Packaged Goods Companies

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White Horse, a leading interactive agency specializing in consumer packaged goods (CPG) and retail industries, is excited to announce a new service, called Loyalty Builder, which is part of a proven e-marketing program. White Horse’s Loyalty Builder is an innovative e-newsletter program designed specifically for CPG companies that rely on customer input to produce a highly anticipated e-newsletter format that drives higher brand loyalty and purchase consideration.

White Horse, a leading interactive agency specializing in consumer packaged goods (CPG) and retail industries, is excited to announce a new service, called Loyalty Builder, which is part of a proven e-marketing program. White Horse’s Loyalty Builder is an innovative e-newsletter program designed specifically for CPG companies that rely on customer input to produce a highly anticipated e-newsletter format that drives higher brand loyalty and purchase consideration.

“Our Loyalty Builder product results in communications that customers love and look forward to. And because that dialogue builds trust and allegiance over time, the customer is likely to buy more, both online and off,” said Jen DeVoe, White Horse principal. “CPG marketers know the importance of customer loyalty for influencing in-store purchases and long-term product allegiance, and this program helps them achieves those goals more effectively.”

The program was developed in response to the recent consumer revolt against commercial e-mail and spam considerations. This e-marketing technique allows CPG companies to reach their customers with meaningful information.

The Loyalty Builder e-newsletter program has seen significant results, which include click-through rates as high as 26%, increased conversion, lower opt-outs, and higher long-term loyalty. With continual testing, segmentation, and optimization of the e-mail communications, Loyalty Builder is expected to continue to increase response and conversion rates.

The Loyalty Builder program succeeds in part because customers are getting what they asked for. White Horse begins the process by developing an online promotion that includes a micro site where customers can opt-in for an e-mail newsletter and complete a survey, indicating their preference for information, content and features to be included in each issue of the e-newsletter. This collaborative process empowers customers and makes them feel invested in the outcome. Interestingly, tests prove that customer input was closely aligned with the content marketers had planned for their e-newsletters in the first place.

About White Horse

White Horse was founded in 1980 and is proudly celebrating their 25th anniversary in 2005. White Horse is a privately held, woman-owned interactive agency focused on delivering measurable, user-centered solutions that deliver greater value for clients’ marketing investment. Clients include Microsoft, Celestial Seasonings, Diners Club, The Nautilus Group, Countrywide Financial, and Cisco Systems. White Horse is headquartered in Portland, Oregon, with a second office located in Chicago, Illinois. For more information, please visit http://www.whitehorse.com or call 1-877-471-4200.

Contact:

Wesley Picotte

White Horse

(503) 471-4210

wpicotte@whitehorse.com

Stephanie Houser

LAUNCH

480-894-9147 x204

steph@launchcorp.com

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Stephanie Houser
LAUNCH CORP.
480-894-9147 201
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