Old Greenwich, CT (PRWEB) January 20, 2005 -
According to author Charlie Cook, president of MarketingForSuccess.com, most small business owners and service professionals struggle with a patched-together marketing plan that doesn't generate the number of new clients or the profits they want. Their business growth and profit potential is held hostage by their marketing strategy.
In his ebook, "7 Steps," Charlie Cook explains, "No matter how much you might like to have a full moon on any given night, you canÂt skip the quarter moon and half moon to get there. Similarly, your marketing needs to move people through three phases and a series of steps to move them from prospect to client status.
The first phase of marketing is Getting Attention. People need to know that you exist and what it is that you do or offer before they can buy. The second phase is Positioning; before a prospect will part with their hard-earned dollars, they need to get to know and trust you and understand the value of what you provide. The final phase of the marketing cycle is Selling, obtaining first time and repeat sales.
You can't affect the moon, but you can control the marketing and s.ales cycle. You can influence your prospects to generate a steady stream of clients and customers."
Cook goes on to explain that, "Your marketing should work like a flight of stairs leading to your business. First you help prospects become aware that your firm exists, then you motivate them to contact you, next you establish your credibility. Step by step, you move them closer to a sale.
If you miss a step or two in the marketing sequence, prospects can fall and won't make it in the door to your business. If you mix up the sequence, prospects won't take the steps you want them to take."
In the free marketing plan guide, "7 Steps to Attracting More Clients to Grow Your Business," Cook shows service professionals and small business owners how to put these seven critical steps in order and use the marketing cycle to convert more prospects to clients. The result? Increased lead generation and sales.
"7 Steps to Attracting More Clients to Grow Your Business" can be downloaded for free at: http://www.1shoppingcart.com/app/adtrack.asp?AdID=119259
Charlie Cook has been helping businesses grow for over two decades with clients ranging from Fortune 500 firms to individual service professionals. His marketing articles are regularly published in hundreds of online and print publications. He is a columnist for sales and Service Excellence, Money n' profits and Home Business. He is regularly interviewed on the radio and has appeared on Entrepreneur Magazine's s.ales and Marketing radio show.
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