Press, PR and advertising lifestyle secrets uncovered in Mediabuddies global study. Hard living, office affairs, feelings over privacy intrusions, happiness

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The findings of the first global study into lifestyles of press and broadcast journalists, advertising and public relation people, conducted for Mediabuddies.com, the industryÂ?s worldwide reunion club by market research firm VAR International, today shows:

The findings of the first global study into lifestyles of press and broadcast journalists, advertising and public relation people, conducted for Mediabuddies.com, the industry’s worldwide reunion club by market research firm VAR International, today shows:

  •     83% rated themselves ‘hard working’, ‘hard loving’ (38%) and ‘hard drinking’ (25%). A sizeable minority would like more ‘hard loving’ (31%), more ‘hard working’ (13%) and only a few more ‘hard drinking’ (5%).
  •     24% confessed to having had an affair with an office colleague, 20% met their partner at work and 29% knew someone know who was having an affair at work.
  •     26% of the respondents working in TV & radio and the press said they were not upset at all by intruding into other people’s private lives and were just doing their job; 23% said they were upset but needed to do the job and 21% said they would be upset and avoided such work.
  •     79% said they believed in what they wrote and promoted but agreed some compromise was necessary.
  •     The ©Happiness Index based on freedom from money worries, peace of mind, enjoying good health and achieving potential showed the highest ‘happiness score’ amongst those over 59 and the lowest amongst those cohabiting. Men had a higher happiness score than women.
  •     The top three benefits of working in the media was being creative, job satisfaction and making a difference;
  •     25% would have chosen another career if they had their lives over again, with the law, sport, acting and medicine topping the list of preferred jobs;
  •     Only 2% would want their children to follow them into a media career. Most (74%) would leave it to them to decide.

David Davis, founder of Mediabuddies, the industry’s worldwide reunion and networking club said: “The most surprising factor of the study was the candid way the media was prepared to answer questions about their private lives and feelings when normally they would be asking such difficult and sensitive questions of others.”

A total of 256 Mediabuddies - 53% men 47% women - living in the United States, United Kingdom and 29 other countries took part in the study. They worked an average of 43 hours a week but 5% claimed they put in more than 80 hours a week.

VAR International completed the survey during November 2004 using its internet method. Members of Mediabuddies were invited to participate through e-mailing and through the Mediabuddies web site. The UK Market Research Society Code of Conduct was applied securing confidentiality for respondents

Notes to Editors:

Additional comprehensive data from the study is available in the News Room at http://www.mediabuddies.com

Journalists requiring additional specific data or who wish to develop their own angles should email their requests to Raymond Marks at marks@varinternational.com

For further information about Mediabuddies at http://www.mediabuddies.com and comment on the study please contact David Davis – mobile 07831 558 745 or email dd@mediabuddies.com

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David Davis