Disaster Relief Results in New Business Model

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The Giving Art Group introduces or reinforces a new paradigm of how social responsibility can be effected -- Â?Socially influencing a culture by the economics of responsible consumers and corporations." Utilizing affliate links or promotional codes, this is the story of how this fundraising model came about and what it might mean to the way business is conducted in this modern age.

Rand Davis, a Georgetown University graduate, partially inspired by a campus speech made by former CEO of Ben & Jerry's Ice Cream, Bob Holland in 1997, regarding the social responsibility of business, recently launched a new business model that may have a significant effect on how business is carried out and its responsibility to the world in which it operates.

His company, "The Giving Art Group" has as its core mission, exchanging design-oriented objects of art to the public in such a way as to contribute to those organizations striving to make the world a calmer, saner, more humane place.

"There is tragedy all around us," Davis states, "in the loss suffered by Tsunami victims in Asia, the losses of hurricane victims in my home state of Florida, some of whom are still homeless, the less visible losses such as the millions who suffer everyday from not being able to read and write in our very own country or the people throughout the world who die, daily, from inadequate drinking water. I wanted to create a way where we could collectively stem some of these situations and help when and where help was needed."

The Giving Art Group allows one to do just that, carrying this message along an aesthetic line through the introduction of an object of beauty . . . allowing the message to land a bit easier and carry a little bit farther.

As Davis puts it, "Our concept is simple. Americans work hard, work smart, live well, like to have beautiful things and they deserve them. But they don't only think of themselves -- they also want to help those who are less fortunate. Our program lets them do both. We help bring beauty into their lives while also helping those in need."

The Giving Art Group is currently working with an item called the Lounge Light Candle, an enchanting combination of traditional candlelight and modern LED technology, emitting a glow from within that slowly fades through the whole color spectrum. The Lounge Light was the Number One gift item in Germany this last season, and Davis believes they can use some of this intense interest for good.

The Giving Art Group is currently donating 100% of the net profits on their website, http://www.loungelightusa.com, (with a 10% discount off the top for those who participate,) to those who enter the code "RELIEF" upon checkout – all done through the international relief organization, "CARE" with 50% going abroad to help the situation in Southeast Asia and 50% to help in rebuilding the lives of those who lost so much during the string of hurricanes that hit Florida last season.

"Hopefully it can introduce or reinforce a new paradigm of how social responsibility can be effected,” posits Davis, “Socially influencing a culture by the economics of responsible consumers and corporations -- something by which I've always been inspired. If other companies would take such efforts we could realize a tremendous economic force for change."

For a full write-up on the program, to apply for an affiliate link to your site, or with an aesthetic item that might be suitable to raise funds in such a manner, contact The Giving Art Group through the information listed above.

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