Murfreesboro, TN (PRWEB) January 20, 2005
Internet pay-per-click advertising offers businesses a cost-effective, low-risk means of acquiring new customers: According to eMarketer, the paid search industry swelled 51% last year, driving 3.9 billion dollars in spending in the U.S. alone.
Results-Squared's David Bullock predicts that in 2005, the trend will be for Internet marketers to refine PPC campaigns and demand increasing returns on their marketing investment. Bullock's upcoming teleseminar, "Dramatically Increase the ROI of Your PPC Campaigns," will demonstrate how Results-Squared's proprietary process enables him to guarantee a minimum 50% increase in net profitability for his clients.
"Today, pay-for-performance advertising means Marketers pay - for clicks - not performance. I guarantee true performance- increased net profits - by a minimum of 50%," explains Bullock. "This isn't smoke-and-mirrors. Combining multi-variant testing and years of experience produces results, and a win-win situation for everybody."
Bullock's tele-seminar, free to qualified participants, covers the basics of optimizing PPC campaigns to minimize cost while maximizing conversions. In addition to presenting case studies, Bullock will discuss the myriad elements that impact the success of PPC campaigns, tips for choosing the most effective keywords, and how to discover hidden market opportunities. The tele-seminar will be held on Thursday, January 27, 1:00PM Eastern.
More information on Results-Squared's methodology and the upcoming teleseminar is available at the web site: http://www.results-squared.com.
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