IWCI Builds Marketing Momentum with the WineCountry*Network

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International Wine and Cigar Institute, a Boulder based wine marketing company, is proud to announce a strategic marketing agreement with the WineCountry*NetworkSM, a radio and television development, funding and management company with affiliates in Los Angeles, Dallas and Denver.

International Wine and Cigar Institute, a Boulder based wine marketing services company, is proud to announce an agreement to represent the WineCountry*NetworkSM to the beverage and hospitality industry.

WineCountry*NetworkSM, created in 2003, promotes food and wine events in partnership with leading major-market broadcasters. Beginning last April with a inaugural marketing event with KKJZ in Los Angeles, the WineCountry*NetworkSM now includes two television and three radio affiliates in three major US markets to reach an audience of 4.2 million viewers and listeners a week. Working with its affiliates WineCountry*NetworkSM engages 77,000 members with branding programs, tasting events and online marketing.

IWCI offers wineries, brands, importers and producers a suite of broadcast and internet marketing strategies that reach the WineCountry*NetworkSM audience via radio and television spot announcements, email campaigns, direct mail, internet, newspaper and magazine advertising, online advertorial placement and distribution, PR announcements and event management in Los Angeles and Orange counties, Dallas-Ft. Worth and the Denver-Boulder market.

D. L. Thomas, President/CEO of IWCI notes, “We see our PassPort*Service program as a powerful way for brands to achieve targeted regional market promotion in a growing national campaign. We provide large mega brand groups and individual winemaker’s a unique and affordable marketing program based on trade and promotional goods. Our proof-of-concept event, the California Winemaker’s Auction last April promoted and marketed our participating brands with broadcast spots, targeted email, a direct mail piece featuring Andy Katz photography and numerous newspaper and magazine ads focused to deliver an audience of pre-qualified wine consumers. Our next event, the International Winemaker’s Auction has been scaled for even more impact in three strategic wine “break-out” markets and builds marketing momentum for our next group of PassPort*TradePartners.”

The WineCountry*NetworkSM promotes and markets various PassPort*Events such as sponsored wine tastings, Winemaker Dinners, and special independent film screenings and wine receptions to an active audience of food, wine and luxury goods consumers who confirm their interest online at the affiliate’s website. Affiliates and IWCI register PassPort*Members online; collect RSVP to events; enroll members of the community to PassPort*Services and distribute targeted email, internet advertising and marketing to a growing members list.

For more information on the International Wine and Cigar Institute, the WineCountry*NetworkSM and the PassPort*TradePartner Program, visit . To participate, contact IWCI at or telephone 877.612.0276. The International Winemaker’s Auction, the largest PassPort*Event of the year is scheduled March 21-31, 2005 in association with and its affiliates.


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