Fuji Novel Batteries Announces Private Label Partnership Opportunities / International Battery Manufacturer Focuses on North American Markets

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Fuji Novel Batteries, one of the largest manufacturers of batteries for portable electronics and digital cameras worldwide, announces significant new opportunities for retailers to introduce their own line of high quality private label batteries that equal or outperform the leading national brands, while providing significant margins for the retailer.

Fuji Novel is welcoming RFPs and inquiries from interested retailers.

“The private label battery category is exploding across the full spectrum of mass market retailers,” notes Russ Bongiorno, Vice President of Marketing at Fuji Novel Batteries. “With Fuji Novel, retailers have the opportunity to offer private label batteries as a part of their individualized marketing strategy, enabling them to claim higher gross profit margins and profits at competitive retail price points as they gain trademark equity and reduce capital outlays.”

Private label batteries now comprise over 10% of the overall disposable alkaline battery market, and it is one of the fastest growing segments within the private label market. Industry analysts estimate that the North American market for disposable alkaline batteries is approaching $4 billion annually.

Fuji Novel is recognized as one of the world's leading and most competitive private label battery suppliers. With over 50 years of experience in delivering its own branded line as well as private label brands for some of the world’s most recognized retailers, Fuji Novel has the capacity and distribution strength to meet the production demands of retailers across the Americas for high-quality Alkaline and heavy duty dry cell batteries.

“As consumers’ brand loyalties migrate from product loyalty to destination loyalty, retailers like Wal-Mart, Rite-Aid, and Best Buy are commanding stronger and stronger loyalty,” says Bongiorno. “With this migration comes an increased consumer willingness to choose among several different brands – creating significant inroads for well-positioned private label brands.”

The essential ingredient of a successful private label program is in reassuring both the retailer and the consumer that the quality of the product will equal or exceed the national brand choice, according to Bongiorno. Independent tests done by the well-regarded ACTS Testing Labs that indicate Fuji Novel batteries yielded comparable performance, and in some applications, actually outperformed both of the leading national brands.

Fuji Novel offers retailers several options in selecting the SKUs that will perform best within their individualized retail environment. The most common private label items for food and drug, according to Bongiorno, are the four-pack AA and AAA, one-pack 9 volt, and two-pack C and D alkaline products, which can be offered from 20% to 30% off of the retail for leading national brands. Or, if they prefer, Fuji Novel enables retailers to offer a “value program,” offering larger packs than the traditional brand packs.

“In such a hotly contested category that includes branded and private label products vying for precious retail space, Fuji Novel’s focus is to deliver the products that will drive profits for both large and small retailers in the coming years,” contends Bongiorno.

All Fuji Novel Alkaline batteries offer superior performance characteristics. Today's portable consumer electronic products like digital cameras and MP3 players are more sophisticated and require more power. As today's high-tech handheld electronics incorporate higher-speed digital processing, their hunger for battery power grows dramatically. Therefore the demands on portable power sources, especially Alkaline batteries, are skyrocketing.

State-of-the-art techniques and materials enable Fuji Novel to produce batteries of the highest quality and longest life to meet the needs of today’s consumer electronic devices. Through the use of an innovative technology that incorporates an advanced cathode material with more electrolytes in its Alkaline batteries, Fuji Novel ushered in a new era of high performance portable power.

Fuji Novel meets the highest manufacturing standards, ensuring superior product performance worldwide. All Fuji Novel branded and private label batteries undergo rigorous quality control tests that ensure exceptional operation and superior consistency, providing outstanding value for consumers every hour of every day in a myriad of portable power uses all over the world.

For over 50 years, Fuji Novel Batteries has been recognized as a market leader and innovator in the hyper-competitive battery industry. Fuji Novel pioneered the launch of Carbon Zinc battery technology in 1950, and was first to develop and market a line of Manganese batteries, launching the product line in 1969. An environmentally-conscious company, Fuji Novel was the first battery manufacturer to produce 100% Mercury Free Formula and Cadmium-free batteries. Fuji Novel manufacturers and markets batteries under its own internationally-recognized brand, and is the leading manufacturer of private-label batteries worldwide.

For more information about Fuji Novel Batteries, visit their Website at http://www.fujinovelbatteries.com, or in North America, call toll free at 800-224-3854.

Media Contact:

John Lonsdorf

R&J Public Relations

(973) 331-1070


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John Lonsdorf