Donald Trump – Nice Guy or Not?

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There's no doubt Donald Trump is a hot commodity thanks to his hit NBC reality show, "The Apprentice". The show's enormous success has boosted Trump's infamous reputation as a fearless leader who lacks compassion. Based solely on hs television persona, many people view New York's most famous billionaire as a man who enjoys firing people, but it turns out "The Donald" may not be such a bad guy after all.

In truth, it seems “The Donald” may not be as much of a prick as the world makes him out to be. Although it may come as a surprise to most of America, Donald Trump’s long time employees describe him as a strong yet merciful leader. According to insiders, Trump is a far more righteous leader than he is given credit.

“Not only is he fair, but he is absolute. When he’s forced to make a decision he thinks about it carefully, and just as he does in the show, Mr. Trump will confer with the appropriate personnel whenever there’s an unproductive or anti-productive issue to be resolved. If he weren’t a successful real estate developer, I think Mr. Trump would make an excellent Supreme Court judge,” an anonymous associate of the Trump Organization confides.

Several other employees of the Trump Organization were also fast to defend their leader's integrity, an act that speaks volumes concerning Trump’s “in your face” management style.

Now in its’ third season, “The Apprentice” has become an extension of the American Dream. Each contestant believes (he or she) has that “special something” that might put each of them over the top. Though every contestant fears the wrath of Mr. Trump, each player also respects his ability to see the bare untold truth within his subordinates.

According to Trump’s actual employees, he’s very much like the man you see on the show, but he’s also a man filled with genuine compassion beyond anything the cameras could ever show -- yet the media never picks up on the good press. His employees say Trump works hard to keep his kindness out of the spotlight, but in truth he is far more generous than his reputation would lead anyone to believe.

This past week on the season premier of “The Apprentice,” a member of the winning team asked Trump about the story of a middle aged couple who stopped to help when Donald’s trusty limo broke down on a deserted highway outside New York City. Trump showed genuine signs of humility as the contestant asked if he had really paid off the mortgage on that helpful couple’s home after they rescued him.

Seeming almost embarrassed, Trump admitted to the kind act, but most people refuse to believe this stern business tycoon could ever show compassion beyond that of his immediate family and inner circle cronies. So while this “Boss Hog” persona would seem to be a handicap for most marketers, Trump has turned it into a true windfall of money and respect.

Trump’s leadership style has turned “The Apprentice” into a powerful magnet for thousands of young entrepreneurs, many of whom credit Trump with teaching them important lessons for business success. One self proclaimed “Student of Trump” is Wayne Perry, president of SiCap Industries in Albany, New York.

Perry had suffered from chronic headaches since he was a teenager. Over the years as he continued to deal with and overcome his dire condition, Perry became a nationally renowned self defense expert who had become a frequent guest on the Oprah Winfrey Show during the mid 1990s. After teaching Oprah how to use self defense pepper spray during one episode, Perry was deluged with requests for live pepper spray demonstrations from television stations and law enforcement groups around the country.

Thanks to Oprah, Perry became the poster boy of pepper spray, and as he himself admits, Perry willingly capitalized on his new found fame by allowing himself to be sprayed by “Real” self defense pepper spray more than 30 times for various live events. During several of these painful demonstrations, Perry had experienced one of his headache attacks shortly before being sprayed. That's when he discovered what may be hailed as one of the greatest medical breakthroughs ever.

“The first time was during a demonstration for FOX News in Albany. I let a reporter spray me for a news segment, but right before she did it, I started getting a one of my cluster headaches. The second that pepper spray hit my nose, the headache went away. I knew I was onto something big. I tried everything the doctors could throw at me for twenty years and nothing ever really worked all the way. Then I discovered hot peppers. I knew if I could find a way to administer the active ingredients in hot peppers without evoking the wrath of self defense pepper sprays, I’d be able to control my condition forever,” says Perry.

It took him a couple years to get the formula right, but once he did, the forty year old inventor claims he never had another cluster headache he couldn’t control.

As word of Perry’s hot pepper nasal spray grew, he started marketing his spicy concoction locally. Perry’s all natural hot pepper nasal spray was an instant hit that proved to have almost miraculous results for nearly everyone who tried it. It quickly became apparent that Perry's formula relieved a wide range of chronic conditions from migraine headaches to sinus, even allergies. As the legend of Perry’s miraculous sinus remedy spread via the internet, he began receiving numerous emails from prominent researchers and doctors interested in his findings.

Before long, Perry began selling his new product over the internet under the trade name of “Sinus Buster”. It was during the first season of “The Apprentice” that Perry officially launched SiCap Industries on the notion that consumers would want to put hot pepper up their noses.

Not only was Perry’s notion correct, but within one year, his humble vision has grown far beyond that of anything this ex-self defense guru could have ever imagined. A simple business that had started in his mother’s basement has turned into a maturing giant just as the third season of “The Apprentice” begins another race for the top of the corporate ladder. Perry even credits the “Trumpster” (as Perry calls him), with a fair amount of his company’s success.

“SiCap went from my mom’s basement to a thirty five hundred square foot facility in just nine months. Now we’re already running out of room where we are. I look around and I can’t believe where we are, but we’re also in the middle of a constant struggle. Once you’re business is even modestly successful, it also becomes a struggle. As a businessperson, if you don’t have any tough decisions to make and no elevated level of stress, then you’re business is probably not doing very well. Successful business is all about struggle. Nothing worthwhile comes easy. If you don’t have the tools to deal with it then you're destined for failure. It’s what I like to call the (ABC and Ds of business). It stands for Attitude, Brains, Consistency and Deadlines. One thing I learned from Trump is to never hire a manager who doesn’t have those four things. I learn from my own experience everyday, but I also learn alot from watching the Trumpster,” says Perry.

SiCap’s president isn’t the only successful entrepreneur to take cues from watching The Apprentice. There are hundreds of weblogs, chatrooms and websites dedicated to the lessons learned from NBC’s hit reality show.

This season is perhaps the most interesting of all. It features two teams from opposite sides of the business spectrum. "Team Magna" is made up of highly educated college graduates while "Team Net Worth" consists of players with only high school diplomas. While players on both teams are considered successful within their chosen fields, those without the college degrees hold a personal net worth three times higher than that of the college educated team according to Donald Trump.

During last week’s premier episode, the “High Schoolers” squarely beat the “Ivy Leaguers” with their Burger King marketing campaign. Each team had to pick a new Burger King product to promote, and it was Team Net Worth that combined pure innovation with true grit to create a marketing campaign that blew the college crowd out of the water.

As far as Wayne Perry is concerned, he’s rooting for Team Net Worth since after all, they’re the closest thing Perry has to an Alma Mater. This emerging millionaire dropped out of school in the ninth grade and received his high school equivalency at 32 years of age. Today Perry is well on his way to becoming another Donald Trump. So perhaps the lessons of Trump hold true for all growing businesses which makes “The Apprentice” as much of a learning tool as it is an entertainment spectacle.

The Apprentice airs Thursdays on NBC at 9PM Eastern Standard Time. To find out more about The Apprentice and related content, go to (

To find out more about Wayne Perry and Sinus Buster hot pepper nasal spray, visit the company website at ( Samples and information kits are available for qualified media and medical personnel upon request.

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