It's Not Your Granddaddy's Advertising & PR Game Anymore

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While some companies spend millions on splashy Super Bowl commercials, others are getting a big promotional bang from the Internet--without spending bucks by the millions in the process.

A new generation of cyber-savvy advertising and PR practitioners is discovering that the Internet can deliver traffic and profits that match--or even exceed--big dollar commercials on radio or TV.

"Most people don't think of the Internet as a way to get free publicity through radio, TV or the print media" says George McKenzie of "But you can now use the Internet the way smart PR people have always used the 'traditional' mass media. You can distribute a press release almost instantaneously around the planet, where it can be accessed immediately by journalists researching stories."

"But now," McKenzie continues, "you not only get publicity from the stories those journalists do on TV, radio, or in print. But your releases show up on major search engine news services like Google and Yahoo. As a result, your website can get a higher search engine ranking. The higher your search engine placement, the more traffic you get--and the more sales you make."

"However," McKenzie cautions, "writing a press release for online distribution is different than writing a press release you'd send by email or snail mail. There are search engine optimization techniques involved, and that's where a lot of traditional advertising execs and PR practitioners are still low on the learning curve."

McKenzie will host a teleseminar (telephone class) on Tuesday January 25th, at Noon Eastern, to discuss some of the opportunities—and challenges--the Internet now offers PR professionals--or anyone seeking free publicity.

His guests will include David McInnis, CEO of, a pioneer in online press release distribution, and Marc Harty of, a press release optimization expert who has successfully used internet press releases in search engine marketing.

The teleseminar is open to the public. Interested parties can register by visiting

George McKenzie is a former TV anchor and radio talk show host. During his 32 year broadcasting career, his work appeared on ABC, NBC, CBS, ESPN and CNN. He offers a free 7-part email "Publicity Crash Course," to anyone who visits

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