Sowles Trauring/Dental Partners of Boston Hires Nickerson PME

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Nickerson PME to perform public relations, marketing strategy and event planning for Sowles Trauring/Dental Partners of Boston.

Nickerson PR, Marketing & Events, Inc. has been contracted to manage the public relations, marketing strategy and events for Sowles Trauring/Dental Partners of Boston. Dental Partners of Boston’s new office located in the Prudential Tower will benefit from Nickerson PME’s network of contacts, marketing and event planning expertise. The first event will encompass a series of tours in conjunction with the nationally ranked Yankee Dental Congress at the Prudential Tower on January 27, 28 and 29.

Laurie E. Spitz, Director has been assigned project management for the Dental Partners of Boston account. Spitz will draw upon her eighteen years of marketing experience and most specifically her last seven years as the Director of Marketing in the dental field. For the on site events, Nickerson PME will qualify and manage all event vendors, including caterer, food service, graphic designers, printers and others as needed. Nickerson PME will choose promotional gifts and provide recommendations for budget development and cost control. Lastly, Nickerson PME will handle theme design and venue layout.

Nickerson PME will manage registration and will facilitate all pre- and post-event communications for the various tours. The attendees for the events include prominent New England dentists and dental surgeons looking to potentially join the multi-specialty group practice or view the new progressive facility recently opened in the Prudential Tower. Prominent dental office vendors, manufacturers, and medical and health journalists from the most respected newspapers and magazines in the city will be in attendance as well.

Nickerson PME plans to increase media exposure of Dental Partners of Boston, highlighting this unique and progressive dental office featuring some of the most influential dentists in Boston. Nickerson PME will provide the press with regular dental health and wellness and notify the media of any timely medical advances made by Dental Partners of Boston dentists. Nickerson PME will field all press inquiries and schedule interviews with Dr. Charles Trauring and the team of Dental Partners of Boston dentists.

Sowles-Trauring Dental Partners of Boston is a multi-specialty group practice comprised of the finest restorative dentists and specialists working together as a team providing patients with the most comprehensive dental care available. Dental Partners of Boston is located in the Prudential Tower, Boston and 1540 Beacon Street in Brookline, MA. Additional information about Dental Partners of Boston is available online at

Nickerson PR, Marketing & Events, Inc., is a Cambridge-based company offering a strategic blend of communications services that will deliver messages precisely matched to the client’s specific criteria. NPME provides expertise in the areas of public relations, strategic marketing and event management. For further information please visit


Lisa N. McGonagle    


Nickerson PR, Marketing & Events, Inc.    

(617) 862-3655

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