The Radio Experience of Seattle Acquired by Broadcast Electronics

Share Article

Broadcast Electronics and The Radio Experience finalize a merger of datacasting technologies that will enhance broadcasters' HD Radio and RBDS text services. New products to support "now playing" song title and artist information datacast to text-enabled receivers.

Broadcast Electronics announced today that it has acquired the assets of The Radio Experience, a Seattle radio datacasting company operated by media visionary Allen Hartle.

Hartle is widely credited with the U.S. resurgence of Radio Broadcast Data System (RBDS), an analog FM text-on-radio service also known as Radio Data System (RDS) that has seen widespread adoption by broadcasters in the Europe. He will join Broadcast Electronics as Director of Development, Broadcast Data Services.

“By joining our resources with Allen’s and The Radio Experience, BE is reinforcing our leadership position in the future of radio data as a means for stations to build listenership and enhance revenue,” said John Pedlow, President of Broadcast Electronics, the largest U.S. radio-only manufacturer of studio and transmitter located in Quincy, Illinois.

Major broadcasters such as Infinity, Susquehanna, Entercom and ABC have been using The Radio Experience to enrich listenership since 2002. Broadcasters are currently running applications developed by the firm to send “now playing” information to text-enabled RBDS radios, HD Radio™ receivers and station websites.

“When I envisioned our products being overlaid onto BE’s existing products, I saw that the sum is greater than the parts,” said Hartle. “Our next step is to broaden the radio data applications for broadcasters who want to create brand loyalty, and revenue, in their local markets.”

BE will leverage assets from the acquisition to enhance the broadcaster’s data offering over RBDS, the web and HD Radio, a transformational digital technology that is providing U.S. broadcasters with new opportunities in datacasting.

BE was the first to market with second-generation HD Radio technology integrating digital audio and data. The company also was the first to market with a data management system for HD Radio and RBDS.

Product-line integration is in process, with new product offerings resulting from the acquisition scheduled for announcement and availability at the National Association of Broadcasters (NAB) spring convention in April, 2005.

The Radio Experience will maintain its current business offices and research and development facility near Seattle, Washington.

About Broadcast Electronics

Broadcast Electronics (BE) is the premier provider of mission-critical solutions for over-the-air and Internet radio. BE products encompass program generation, audio and data management, inter-facility transport, and analog and digital transmission. For more than four decades, BE pioneering developments have set industry standards for innovation and reliability, while providing broadcasters with new options for operational productivity and income generation. BE is headquartered in Quincy, Illinois, and is represented worldwide by a network of local representatives.

# # #

HD Radio™ is a trademark of iBiquity Digital Corp.

All other trademarks are property of their respective owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dee Mcvicker
Visit website