Virginity Lane Coming to Las Vegas, Nevada

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Abstinence-teaching clothing line taking its message nationwide

Wait Wear, a clothing line advocating abstinence until marriage, is taking its products and its message to retail stores across the country. The line, targeted at youth, already gained nationwide attention during its launch two years ago. Featuring trendy designs and in-your-face messages about remaining abstinent until marriage, the clothing has struck a chord with youth and parents. "The response has been overwhelming," states Yvette Thomas, president and founder of Wait Wear.

Up to now, the company has offered its products online via its website (http://www.waitwear.com) and at select events, including one of the sponsors of the International Abstinence Clearinghouse Conference. With the high level of success in its niche, both online and at events, Wait Wear was poised to take its products to a wider audience.

Wait Wear will next appear at the Magic Marketplace show, the fashion industry's premiere purchasing event. Held in Las Vegas, Nevada, February 14th through 17th, top retailers from across the country will send buyers to purchase products for the next season's inventory. Wait Wear, with its emphasis on teens and young adults, will focus on attracting retailers such as Hot Topic and Urban outfitters, as well as small specialty stores.

Thomas asserts the clothing has a definite nationwide appeal. Everywhere I look, she says, abstinence education is gaining traction with both parents and kids. I'm trying to tap into that, and bolster it." Then she adds, "It doesn't hurt that the clothes are cool."The clothing line features items with catch phrases such as "Virginity Lane: Exit When Married", "No Overnight Parking" and "Traffic Control, Wait for Marriage". It is the brash youthful attitude coupled with the strong moral stand that is the center of the product's potential mass appeal.

Wait Wear can be found at booth JR11535 and contacted at (213) 455-2955 or online at http://www.waitwear.com.

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Yvette Thomas