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PresenterNet and moreFocus Launch Consumer Panel Initiative
PresenterNet, provider of online interactive Web conferencing, has announced an agreement enabling morefocus inc., to market PresenterNets interactive online technologies to major consumer products companies.
CAPISTRANO BEACH, CA (PRWEB) January 28, 2005 -- PresenterNet, provider of online interactive Web conferencing, has announced an agreement enabling morefocus inc., to market PresenterNets interactive online technologies to major consumer products companies.
The new alliance integrates the extensive content and information delivery technologies of morefocus, with PresenterNets online interactive Web conferencing. The combined solution supports the need for companies to engage consumers in online panel environments to draw feedback, and to research product introduction and test programs.
Colin Lucas-Mudd, CEO of morefocus, reported that his company selected PresenterNet as its Web Conferencing partner because of PresenterNets unique ability to support complex user applications. We believe that PresenterNet has the only system that handles interactive presentations effectively," said Lucas-Mudd. Our own technology is extremely powerful in building long-term consumer engagement for panels. With the addition of PresenterNet, our clients can now present live to large focus groups, using slides that enable online participants to respond onscreen, quietly and confidentially."
PresenterNet CEO Doug Wolfgram added, Were very excited about working with a company that has earned such a high level of industry respect through innovation". In morefocus, weve found a partner that has broken the code for attracting large volumes of consumers to participate in content-rich online conferences. They are light-years ahead of traditional Internet marketers."
PresenterNet Web conferencing offers interactive capabilities to all PowerPoint presenters, through online addition of InterActors, specially activated graphics that accept onscreen audience input. The resulting interactive slides ask questions or request information. Presenters view audience member responses that are then stored in a meeting-specific database.
With seven year's on-line experience, morefocus has applied its extensive content and technology portfolio to build lasting, engaged consumer and healthcare panels. The Company's data mining and integrated sampling systems, combined with the extensive reach of the multiple panels, allows pinpoint micro-segmentation.
About PresenterNet:
PresenterNets online services emphasize high-impact interactive presentations, data collection from prospect interactions, database applications and customized reporting. The company has committed all of its products to compatibility with industry standards, such as
Macromedia Flash, Macromedia FlashPaper, Microsoft Internet Explorer, PowerPoint, Mozilla, and Apple Macintosh, as well as emerging technology leaders like Skype. PresenterNets founders have been developing and implementing sales and marketing technologies for nearly 25 years. Past clients have included Toshiba, SGI, Philips, NEC, ITT, Litton, Fujitsu, and HP. PresenterNet can be found on the web at http://www.presenternet.com .
About MoreFocus:
Established in 1997, morefocus group inc. is a private, San Diego- and London-based company focused on merging technology and content to inform consumers and to meet the interactive promotion and research needs of clients. Together with its healthcare subsidiary, NCERx LLC, morefocus has spent the past seven years building one of the worlds leading lifestyle and health content networks. On the technology front, the company pioneered permission-based psychographic tracking and dynamic contextual promotion, beginning in 1997. Since then, morefocus has continued to build the technology, adding proprietary survey, data handling and content management tools. The companys business model has centered on panel recruitment, research and promotion to an engaged, highly filtered and qualified opt-in audience.
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