RivalWatch Announces Executive Promotion, Office Relocation, and Operational Initiatives

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RivalWatch a leading vendor of real-time competitive intelligence, announced that they have promoted Gary Puckett to CEO. At the same time they have hired Plum Marketing of Palo Alto to handle PR as well as other marketing related areas. Simultaneously the company is announcing that they are relocating company headquarters to larger, more modern facilities. RivalWatch is on the verge of a major expansion and these actions are harbingers of new and exciting activities.

RivalWatch, Inc. announced today a wide range of actions directed at increasing their dominance in the real-time competitive intelligence gathering and analysis market. 2004 was marked by a series of successes including expansion into several new retail vertical markets, acquisition of major clients in the consumer manufacturing space and the creation of a new division for Professional Pricing Support. As RivalWatch moves into 2005, the Company is undertaking a number of key initiatives designed to increase productivity levels, quicken the pace of growth and generate increased market awareness.

Leading the list of activities is the announcement that Gary Puckett has been named CEO of the corporation. Gary has been RivalWatch’s Vice President of Sales and Business Development for the past 3 years. Prior to joining Rivalwatch, Prior to this, Mr. Puckett held senior management positions at NatSteel Corporation, GET Manufacturing and Solectron Corporation. Mr. Puckett has extensive experience in P&L management, sales management, contract negotiations, strategic alliance development, acquisition & transition management, and international business.

RivalWatch is also announcing that, as of March 1st of this year, they will be relocating their offices to 2933 Bunker Hill Lane in Santa Clara, CA. “This space will be more conducive to our rapidly expanding business requirements.” Mr. Puckett stated.

As an integral part of this aggressive start to the new year, RivalWatch also announced that they have retained Plum Marketing of Palo Alto, CA to handle a range of marketing activities including a broader PR program, a revitalization of their promotional pieces and activities, and the creation of a more vibrant image for the company. The principal consultant for Plum Marketing, Phil Lumish, was previously involved with RivalWatch during their very earliest days.

“We believe that these actions together will do a great deal in making us more efficient, more effective and better suited to respond to the needs of our client base and our prospects,” said Mr. Puckett. “By reviving the position of CEO, adding more aggressive marketing and improving our physical facilities, as well as setting several operational objectives for the coming months, we are taking our successes from last year and directing ourselves to substantially grow again in 2005.”

About RivalWatch

RivalWatch, Inc., the leading provider of actionable, real-time market and competitive intelligence, was founded in July 1999 to address the urgent need of businesses to systematically and economically evaluate their competition. Our growing client list includes Fortune-500 retailers and manufacturers across industry segments, including Computers, Consumer Electronics, Office Supplies, Chain Drug Stores, Recreational Equipment, Home Appliances, Music and Books, etc. The RivalWatch adaptive technology automatically gathers and analyzes critical competitor information such as assortment, pricing, promotions, and trends and presents this information as actionable intelligence to increase sales, profits, and customer satisfaction for our clients. RivalWatch, a privately held company, is based in Santa Clara, California in the heart of the Silicon Valley. For more information, visit us online at http://www.rivalwatch.com.

For further information please contact:

Phil Lumish

Plum Marketing

415-265-0851

phil@plummarketing.com

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Phil Lumish