Infinium Labs Forms Strategic Alliance with Pinnacle Marketing Group

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Agreement will expand retail distribution capabilities for the Phantom Game ServiceÂ? in North America.

Infinium Labs (OTC BB: IFLB) today announced a strategic marketing agreement with Pinnacle Marketing Group, Inc to add regional support to key accounts as well as expand Infinium’s overall retail distribution capabilities for the Phantom Game Service™ in North America.

“Pinnacle has a proven record of success in marketing major manufacturers such as Logitech, LG Electronics and Hitachi to consumer electronics, communications and computer retailers,” said Kevin Bachus, Infinium Labs’ President and COO, “This adds all-star strength to our team to offer the best possible sales support and service to our customers.”

“The Phantom Game Service offers an exciting new business opportunity for retailers to take advantage of the rapidly growing digital distribution market while participating in on-going subscription and transaction revenue streams,” said Gregory A. Harris, President of Pinnacle Marketing Group, Inc. “Our management team has a combined 50 years of experience marketing new technology and we think this is a winner.”

The Phantom Game Service will be the first end-to-end solution of its kind combining broadband receiver hardware and integrated game service that, in addition to offering the greatest breadth of PC game titles, will allow consumers to demo games before purchasing and will stream games for virtually instantaneous start of play, all via broadband from the convenience of the living or family room.

Infinium Labs plans to launch its Phantom Game Service in 2005.

About Pinnacle Marketing Group

Based in Edina, Minnesota, Pinnacle Marketing Group represents manufactures in the consumer electronics, computer and communications industries. The trade includes mass merchants, department stores, specialty stores, computer stores, discount stores, super stores, direct response mail companies, premium companies, electronics distributors, computer distributors, and brown and white goods distributors.

About Infinium Labs

Based in Sarasota, Fla., Infinium Labs (OTC BB: IFLB) is in development on The Phantom Game Service, the first end-to-end, on-demand game service. Delivered over broadband, the Phantom Game Service will offer casual and avid gamers a broad library of titles, available anytime, day or night, from the comfort of their living room. Infinium Labs is led by a management team with extensive experience in interactive media, entertainment, broadband services, technology and video games. For more information, please visit http://www.phantom.net.

Safe Harbor Statement

Certain statements included in this press release may constitute forward-looking statements. Actual results could differ materially from such statements expressed or implied herein as a result of a variety of factors including, but not limited to: the development of the Infinium Labs technology, the successful marketing and distribution of the Phantom Gaming System, acceptance by the market of Infinium Labs, products and technology, competition and timing of projects and trends in the gaming industry, as well as other factors expressed from time to time in filings Infinium Labs will make with the Securities and Exchange Commission (the “SEC”). As a result, this press release should be read in conjunction with periodic filings Infinium Labs makes with the SEC. The forward looking statements contained herein are made only as of the date of this press release, and Infinium Labs undertakes no obligation to publicly update such forward looking statements to reflect subsequent events or circumstances.

Contact for Infinium Labs:

James Roberts

Infinium Labs

(941) 556-8004

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