(PRWEB) January 29, 2005
The V&A has long recognised the value of its website in not only attracting and directing visitors to the museum, but as an engaging, self-contained product. Mark Moxon, Web Developer for the V&A, says: ÂIn creating the V&A experience online, we can reach the many people who just donÂt have the opportunity to visit the museum, whether they live in the UK or on the other side of the world. We are committed to making the V&AÂs exhibitions and collections accessible to those people.Â
Results of eDigitalResearch-generated surveys are producing a demographic profile of the V&AÂs online visitors, and by having looping strands in surveys the V&A can explore the varying objectives of particular visitor types. There are clear potential benefits in identifying general habits and needs, and those of specific groups within its diverse online audience.
The V&A recently used eDigitalResearch survey tools to poll opinions on the accessibility and presentation of the expanding galleries of website images. ÂWe are now compiling the results, which will influence future content additions,Â Mark comments.
With the V&A website recently relaunched, eDigitalResearch is providing the V&A with the capability to assess recent website developments, as well as looking to the future in terms of website content and marketing opportunities.
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