'Target-Networking' Great Plan for Small Business In Need of Resources
Build Your Own Business 'Cabinet'
Upland, CA (PRWEB) February 28, 2005 -- Wouldn't it be great if the little guy, the small business owner, had the legal, financial and creative resources a quick dial away like the big companies? Of course it would. According to the world leaders in new networking think, getting your own expert panel doesnt take a corporate payroll. All it takes is a little directed networking.
You may have already discovered" Dr. Misner, CEO of the world's largest networking company, writes, that it's next to impossible to keep up with all this information on your own. There is simply too much of it, and your own inclinations and time limitations steer you toward some kinds of knowledge but cause you to neglect others. You may be strong in marketing and business planning, but weak in personnel and legal matters."
Misner's company, BNI (Business Network International), has over 3,600 chapters, and reported making over two million business referrals last year. But Misner says building your own expert network isn't about the numbers, but knowing where to go for the right information.
In lieu of specific knowledge (or actually knowing someone in a specific profession)," Misner writes, you must know in advance whom to contact and where to go to get the information you need."
Misner explains that by categorizing your network, youll have a better bet at finding the knowledge you need when you need it. People in your profession, authors, trainers and consultants all 'typically' know certain packages of people and knowledge.
For example," Misner explains, Authors, as a category, are people who write or produce books, articles, audiotapes and videotapes on your profession are key subject experts. They usually have broad or deep knowledge about procedures, systems, technologies, tactics and developments in your field. A few tips from these individuals could save you money and time."
BNI (www.bni.com) is a referral networking organization, which at last count had over 3,600 individual chapters in 22 countries worldwide. BNIs Founder & CEO, Dr. Ivan Misner is the author of several books including the NY Times best-seller, Masters of Networking, (www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (www.MastersofSuccess.biz).
Contact:
Michael Drew
850-747-8188
promoteabook@comcast.net
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