Outlook 4Mobility, Mobile Enterprise Media Joint Venture Targets IT Professionals with Quarterly Reports on Wireless, Mobile Computing Convergence
New Report Series Offers Expert and Detailed Analysis of Product and Network Trends and developments with emphasis on IT Professionals need to know.
Santa Barbara, CA (PRWEB) February 2, 2005 -- The intersection of wireless technologies and mobile computing has implications for virtually any business organization that fields a mobile workforce, but keeping current on the technological, tactical and strategic trends and events occurring within the converging disciplines can be daunting to already overloaded IT professionals, according to Andrew M. Seybold, who has tracked such things professionally for more than 30 years.
Seybolds firm, Outlook 4Mobility, has joined forces with Mobile Enterprise Media to simplify the task through the publication of a quarterly report series called Mobile Enterprise OUTLOOK. According to Seybold and joint venture partner MAM Publisher Ed Meskill, each issue will average 15 pages, comprised of highly relevant articles about what is real today, what is on the horizon and what professionals can do to make mobile work forces more productive by implementing a blend of the highly complementary technologies.
We are going to bring the most current industry wisdom and analysis to our subscribers with sufficient frequency to stay abreast of things as they happen, but at a pace that allows us to be reflective as well as detailed on the trends and meanings that are represented," Seybold said. IT professionals are simultaneously tasked to advance their initiatives and to conserve resources and part of our mission is to show them how their technology solutions can be improved quickly, efficiently and affordably through the use of wireless and mobile computing technology."
The articles are developed and written by Seybold, who is recognized internationally in the wireless and mobile computing communities for his consulting acumen and through his several books, his print and electronic newsletters, his contributions to industry publications, and through his firms production of trade shows, corporate seminars and special events.
When we envisioned this report series as an extension of our already comprehensive set of offerings to the IT community, Andy Seybold was our first choice as a partner," Meskill said.
Andys high-profile international presence, supported by his extensive resume of activities and accomplishments, made him the logical and natural person to join in the development and execution of this series, which is being well-received among our target audience."
The first issue of Mobile Enterprise Outlook was published in mid-January and is currently being distributed electronically in PDF format. The reports are available by annual subscription. Introductory pricing is available until March 31, 2005, with individual single-copy subscriptions at $199.00 and unlimited corporate licenses at $1,299.00.
Content of the initial issue includes an introductory statement of the publications mission and purpose along with a brief backgrounder on Editor-writer Seybold; the first installment of an article on how to become the corporate wireless expert; how to initiate a wireless program; a comparison of wireless data speeds and their application; choosing a network; determining costs; and a discussion of the effects of data network consolidations. Seybold also presents an overview of the various wireless data providers and the status of their initiatives, and a review/interpretation of wireless-related events of 2004. For subscription information, visit www.MobileEnterpriseOutlook.com.
About MOBILE ENTERPRISE MEDIA
Mobile Enterprise Media is the industry leader in providing information on implementing mobile technology within the enterprise. Mobile Enterprise Media properties include Mobile Enterprise Magazine, the bimonthly e-newsletter Mobilizer, Mobile Enterprise Outlook (jointly with Outlook 4Mobility), Mobile Enterprise Custom Publishing and the Mobile Enterprise World Congress Event. Through these outlets, Mobile Enterprise Media provides marketing executives with an exclusive, targeted audience for showcasing products and services and enabling fully integrated marketing campaigns. For more information contact Ed Meskill at 212-813-2614, ext. 201; email edm@mobileenterprisemag.com or visit www.mobileenterprisemag.com.
About ANDREW SEYBOLDS OUTLOOK 4MOBILITY
Andrew Seybolds Outlook 4Mobility is an affiliation of closely held companies founded by wireless and mobile data expert Andrew Seybold. Outlook 4Mobility offers unparalleled analyses of technologies and trends impacting the convergence of wireless, mobile data and the Internet in weekly online Commentaries." Readers can receive these free by e-mail by signing up on the Outlooks Web site. Outlook 4Mobility also produces Wireless Data University, an educational seminar held in conjunction with CTIA events since 1995. It is also a partner in The Wireless Experience, on organization dedicated to Total Sales Training for wireless data products and services and in Mobile Enterprise Outlook, a joint venture with Mobile Enterprise Media. For information, contact Ruth Johnson at Andrew Seybolds Outlook 4Mobility, 6630 Highway 9, Suite 101, Felton, CA 95018; Tel 831-335-1100, Fax 831-335-1104; e-mail ruth@4mobility.com; or visit www.4mobility.com.
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