Flor de Sal USA Announces the Launch of Their Private Label Program for Their Line of Flor de Sal and Sal Marinho Tradicional

Flor de Sal USA, exclusive importer and distributor of Necton SAs Flor de Sal and Sal Marinho Tradicional, hand--harvested salts of Portugal, is announcing the launch of their private label program.

Seattle, WA (PRWEB) February 3, 2005 -- Working directly with Necton S.A. to package the product, Flor de Sal USA is now able to provide numerous options to retailers and manufacturers for packaging and labeling.

Were excited to be able to offer our fine salts to retailers and manufacturers who have worked hard to develop their brands in the marketplace. Hand-harvested, artisanal, natural sea salts are an easy extension to an existing line - boosting sales and increasing consumer loyalty to a brand. In a category like salt and seasonings, the difficulty is finding something that sets a product apart from the rest -- something that truly adds value to a brand. That is, in part, why we believe this program offers so much value to potential customers," said Brian Batts, Managing Partner of Flor de Sal USA.

About Necton's Gourmet Sea Salt Products:
After the winter rains have ceased, and the birds have begun their journeys back north, the salt pans (salinas) of the Belamandil, where the Atlantic Ocean meets the European coastline, are ready to be harvested. During the summer months, weather permitting -- an absence of rainfall and a dry wind from the north -- the salinas are worked by local artisans, salt harvesters (marnotos). The marnotos, on a daily basis, skim the delicate crystals forming on the top of the salt pan by hand, with the same wooden implements that have been used for millennia. The resulting brilliantly white sea salt -- Flor de Sal -- literally "the flower of salt" -- also known as Fleur de Sel - is a light, crumbly, melt-in-the-mouth salt that maintains all the micronutrients naturally found in ocean water and has been described by many as having hints of sweetness and creaminess, without any of the harshness commonly associated with regular table salt.

Nectons Traditional Sea Salt (Sal Marinho Tradicional), similar to Flor de Sal, is harvested by hand, but only after the salt crystals have settled on the bottom of the salina. Every three weeks, the marnotos, using similar implements and techniques as with Flor de Sal, exercise great care in harvesting Sal Marinho Tradicional. These crystals, along with Flor de Sal, are placed in piles beneath the Algarve sun, where they are naturally dried, and then sent off for packaging, with no additional processing taking place.

About Flor de Sal USA
Located in Seattle, WA, Flor de Sal USA was started in the summer of 2004 with the goal of bringing Nectons award winning salts to the U.S. marketplace, with plans to work directly with Necton to develop additional nature-based products which spring forth from the salt pans of the Ria Formosa Natural Park in southern Portugal.

Additional information on the program can be found at www.flordesal.net/merchant.htm, or by contacting Flor de Sal via email at privatelabel@flordesal.net or by phone at (206) 407-3882.

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