2 Virtues, Inc. Sleeping its Way to the Top

RI Sleepwear Companys Success the Stuff of Sweet Dreams

(PRWEB) February 3, 2005 -- For most new mothers, sleep deprivation is an absolute nightmare. But for Heather Allard, president of 2 Virtues, Inc. its been the stuff of sweet dreams.

After having my daughters, Hope & Grace, and living through the sleepless nights that come with having a newborn, I began a love affair with my bed. It became my favorite place to be. Every morning, my first waking thought was 'I cant wait to crawl into bed tonight. But it wasnt long before I learned that the amount of sleep I get is directly proportionate to how well my kids are sleeping. After the newborn-induced sleep deprivation comes teething, colds, growing pains, etc. I knew that getting them to sleep faster, longer and sounder was the key to my getting some sleep. Sleeping babies mean sleeping parents and this revelation prompted me to start my company, 2 Virtues, Inc.", Allard explains.

2 Virtues, Inc. (http://www.2virtues.com) is establishing itself as an innovative sleepwear company whose mission is to get babies, children and women to sleep and keep them comfy during their stay in dreamland. Products like the inventive Swaddleaze The Startle-Free Sleeper, a versatile baby swaddler that can be worn as both a swaddling blanket and a sleep sack. Swaddleaze reduces newborn startling, soothes colic, and creates the womb-like comfort that lulls babies to sleep.

Swaddleaze The Startle-Free Sleeper has helped earn 2 Virtues, Inc. some early success. Since launching in November 2004, Allard, her company & her Swaddleaze have been featured on NBC Health Check, The WB Health News and several regional newspapers. Swaddleaze is one of the novel products sold on the much-hyped Mom Invented eBay Store (http://www.mominventors.com), Women & Infants Hospital in Rhode Island, as well as nearly a dozen baby specialty websites and boutiques.

And it was just announced that iParenting Media has given Swaddleaze The Startle-Free Sleeper its prestigious 2005 Best Products" award, quite an honor for a start-up companys first product. (http://www.iparentingmediaawards.com)

Allard says, The press, the awards, the sales-theyre all fabulous. But the best part for me is when a new mom tells me that Swaddleaze helped her baby begin sleeping through the night-because I lived that agony with my daughter Grace, the inspiration behind Swaddleaze-so hearing that makes all my wakeful nights worth it."

And it looks like 2 Virtues, Inc. wont be resting anytime soon. The company has several infant and toddler sleepwear products in the works now. Allard also plans to design a sumptuous womens sleepwear collection. Then, once she has babies and mommas everywhere sleeping peacefully, shes dreaming up a sportswear collection for what she calls, real mothers with real bodies".

# # #