IRON Search Online Used Equipment Listings Sees Dramatic Increase
IRON Solutions (www.ironsolutions.com) announces surpassing 5.1 million hits per week on IRON Search.com, (www.ironsearch.com) the industry leading used equipment marketplace. Throughout January the site has topped 5.1 million hits per week, a 60% increase from just three months prior.
Fenton, MO (PRWEB) February 4, 2005 -- Ed Martin, Vice President Sales and Marketing of IRON Solutions (www.ironsolutions.com) announced exceeding the 5 million hits per week milestone on IRONSearch.com. (www.ironsearch.com)
Surpassing the 5.1 million weekly hit milestone means our customers listings are getting tremendous exposure," said Martin. "Dealers have a lot of options for advertising their used equipment inventory. IRONSearch.com (www.ironsearch.com) customers tell us they use our site because it works well for them. That is no surprise because we designed the site with the needs of both buyers and sellers in mind."
Sellers enjoy IRON Solutions simple-to-use yet powerful tools that make it fast and easy to list or update their used equipment listings. The result is a large number of active, up-to-date listings for buyers to browse.
Powerful search capabilities insure buyers they can find the equipment they are looking for. Both groups like the fact there are no membership or registration requirements for buyers, which make it easy for buyers and sellers to put a deal together.
"We are very focused on the user experience" says Scott T. Derksen, Senior Vice President of Technology and Development of IRON Solutions, (www.ironsolutions.com). One of the key goals of our re-launch was to further enhance search capabilities and bring value to both our buyers and sellers. It is gratifying to see customers benefiting from our improved look and feel as well as the simplified user interface."
IRONSearch (www.ironsearch.com) users can expect to find just about every imaginable type of machinery listed including tractors, combines, drills, field cultivators, mower conditioners, planters, skid steer loaders, balers, sprayers, backhoes, dozers, excavators, trenchers, ATVs, utility vehicles, and a host of other used machines and accessories.
In the unlikely event the used machine they need is not listed, buyers can utilize Machine Watch (to receive automatic e-mails when a machine fitting their search criteria is listed) and Dealer Alerts (alert dealers to watch for the equipment they are seeking).
Even less experienced web browsers find equipment IRONSearch.com (www.ironsearch.com)
users have for sale. An unrelenting focus on insuring that sellers find buyers is evident in the results they are experiencing.
"IRON Solutions (www.ironsolutions.com) is committed to insuring our customers experience success with every listing," states Martin. Our visitors are well informed, they are in the market to buy used equipment, they arent looking for collectables or electronics, and they dont want to spend a lot of time searching without finding what they are looking for."
Even though we average more than 370 thousand user sessions per month, we are not satisfied." says Derksen. In 2005, we have substantially increased our investment in optimizing IRONSearch.com (www.ironsearch.com)."
The increased investment has allowed IRON Solutions (www.ironsolutions.com) agency of record, Brighton Agency (www.brightondm.com) to focus on improving site performance.
We took two steps to help IRON Soltuions increase the popularity of its site," says Jason Loyet, Brightons director of digital media. First we redesigned and optimized the site to maximize its performance and make it simple to navigate. At the same time, we implemented an aggressive search engine optimization and marketing plan to ensure the site had a high ranking on major search engines and that it could be found using a much wider range of key search terms."
Customers are thrilled with the results they are having. A new IRONSearch.com (www.ironsearch.com) user from California shared, At first, we were leery about listing our equipment online with IRON Solutions. We were worried about it being too much of a time commitment without a high return. Much to my surprise it was very easy to put listings online and keep them updated. We have been using the IRON Search site for two months and have received a ton of hits on our equipment, many inquiries, and have sold some equipment online. IRONSearch.com (www.ironsearch.com) is a great way to move used equipment!"
About IRON Solutions
IRON Solutions is the leading provider of equipment market intelligence for used agricultural, industrial, and outdoor power equipment. The organization helps equipment buyers and sellers agree on the value of any given piece of equipment. Their solutions include Official Guides to equipment values, IRON Search, IRON Classifieds, IRON Appraiser, Quote Pro Sales Suite for automating the sales department processes in equipment dealerships, and more. To learn more about IRON Solutions, their products or services, please visit the IRON Solutions website at http://www.ironsolutions.com.
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