Energizer Selects Interactive Edges XP3® Suite to Automate the Development of Category Management/syndicated Data Reports
XP3 Suite will allow Energizer to strengthen their leadership role with best-in-class category management insights and enhanced retail support through better usage and application of multiple data sources
New York (PRWEB) February 4, 2005 -- Interactive Edge, a leader in data analysis and presentation software, announced today that Energizer Holdings, Inc.(NYSE: ENR) selected its XP3 Suite to better automate the generation of category management/syndicated data reports.
Energizer investigated several solutions and decided on Interactive Edges XP3 Suite due to its ease of use and integration with Microsofts Office Suite. XP3 Suite will provide Energizer with the ability to analyze data much more efficiently and improve response time to retailer requests.
Performing analysis and creating category management/syndicated data presentations is a manual and time-consuming process," said Jon Halpern of Energizers Brand & Category Development team. We're looking to XP3 to get better insights out of our data sources and speed up presentation development. Beyond that, we want to use XP3 to truly engage our customers. To coincide with the tools capabilities, we branded the tool enGenius"
XP3 Suite from Interactive Edge allows organizations to easily manage data and build dynamic data driven reports and presentations. The resulting analysis can be easily disseminated to management, retail partners and field-based users. Interactive Edge is very excited to add Energizer as a client," said Jason DeRienzo, VP of Sales for Interactive Edge. XP3 will help Energizer process, share and leverage information deeper and wider across its enterprise. They have an experienced XP3 user base that will allow them to quickly deliver a distinct competitive advantage through better usage of data and resulting business recommendations."
About Energizer:
Energizer Holdings, is the world's largest manufacturer of dry cell batteries and flashlights. In 2003 Energizer Holdings, Inc. purchased the worldwide Schick-Wilkinson Sword (SWS) company, adding world-class brands in the personal care category to the Energizer portfolio. Energizer employs approximately 10,000 associates who manufacture and sell 6 billion battery cells annually. Energizer associates manufacture and sell a full line of battery products, including miniature and rechargeable batteries, and an extensive flashlight line.
About Interactive Edge:
Interactive Edge delivers data analysis and presentation solutions to the worlds leading consumer goods manufacturers that drive and validate strategic business decisions. Our solutions can be quickly implemented to increase productivity and improve the depth and quality of data analysis in creating effective sales and marketing presentations which help drive sales by providing action-oriented insights.
Interactive Edge works with many of the worlds leading consumer goods companies including Anheuser-Busch, Cadbury Schweppes Americas Beverages, Colgate-Palmolive, Diageo, Eastman Kodak, Fisher-Price/Mattel, PepsiCo and many others.
For further information on Interactive Edge please contact us at info@interactiveedge.com or visit us at www.interactiveedge.com.
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