Ipsos Novaction & Vantis Selects Interactive Edges XP3® Suite to Provide Faster and Better Insights to their Consumer Packaged Goods Client Base
XP3 Suite will allow Ipsos Novaction & Vantis to increase the efficiency and effectiveness of its business analytics by helping to better utilize and integrate disparate data sources leading to unique insights
New York (PRWEB) February 4, 2005 -- Interactive Edge, a leader in data analysis and presentation software, announced today that Ipsos Novaction & Vantis, a division of global survey-based research company Ipsos (EURONEXT: FR0000073298) selected its XP3 Suite to improve the insights delivered to their Consumer Packaged Goods client base who depend on them to provide insights that not only build brands but also improve business performance.
Ipsos Novaction & Vantis investigated several solutions before deciding on Interactive Edges XP3 Suite based on its ability to integrate disparate sources and use Microsofts Office Suite to build easy to interpret, dynamic presentations. XP3 Suite will provide Ipsos Novaction & Vantis with the ability to analyze data much more efficiently, along with improving their response time to client requests. Organizing information for Marketing Return on Investment (MROI) analytics is a manual and time-consuming process," said Todd Kirk, SVP of Ipsos Novaction & Vantis SalesBuilder Product Development team. We're looking at XP3 to get better insights out of our data sources and speed up report generation and provide integration of the challenging information we use for statistical modeling. Beyond that, we also want to use XP3 to help directly engage our customers as an interface for simulation and what if? analysis."
XP3 Suite from Interactive Edge allows organizations to easily manage data and build dynamic data driven reports and presentations. The resulting analysis can be easily disseminated to management, re-tail partners and field-based users. Interactive Edge is pleased to add a leading global marketing and market research consulting group to our growing list of satisfied customers." said Jason DeRienzo, V.P. of Sales for Interactive Edge. XP3 will help Ipsos better integrate and leverage disparate data sources to reveal actionable insights to their Consumer Packaged Goods clients-- delivering a distinct competitive advantage through increased efficiency of workflow and better use of data."
About Ipsos in North America: Ipsos is the fastest growing market research company in the U.S. and among the most trusted research brands in North America. With more than 1,300 professionals and sup-port staff in the U.S and Canada, Ipsos offers a suite of survey-based services-guided by industry experts and bolstered by advanced analytics and methodologies-in advertising, customer loyalty, marketing, and public affairs research, as well as forecasting and modeling. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.
Ipsos conducts polling on behalf of The Associated Press, the worlds oldest and largest news organization, BusinessWeek, and the young voters poll for Newsweek.com. To learn more, visit: www.ipsos-na.com
Ipsos Novaction & Vantis is a leader in research-based marketing and product development consulting for the services and durable goods sectors. It specializes in forecasting sales for new and restaged initiatives, identifies key drivers of demand and optimizes product offerings for profit -- all prior to market entry. Its expertise is unequalled in many product categories including agrifood, automotive, energy and utilities, financial services, health, lottery and gaming, retail, technology and communications and travel and hospitality.
About Interactive Edge: Interactive Edge delivers data analysis and presentation solutions to the worlds leading consumer goods manufacturers that drive and validate strategic business decisions. Our solutions can be quickly implemented to increase productivity and improve the depth and quality of data analysis in creating effective sales and marketing presentations which help drive sales by providing action-oriented insights.
Interactive Edge works with many of the worlds leading consumer goods companies including Anheuser-Busch, Hasbro, Cadbury Schweppes Americas Beverages, Pharmavite, Hormel Foods, and Colgate-Palmolive, Diageo, Eastman Kodak, Fisher-Price/Mattel, Pepsi-Cola and many others.
For further information on Interactive Edge please contact us at mailto:info@interactiveedge.com or visit us at www.interactiveedge.com.
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