Soap Opera Digest, America’s Favorite Soap Magazine Salutes Soaps’ Most Reluctant Fans: The Men

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Soap Opera Digest newest feature celebrates the genre's most reluctant and undercounted fans...Men!

Soap Opera Digest, America’s favorite authority on the world of daytime television, has launched a new monthly feature, “You’ve Got Male.”

The feature appears for the first time in the current issue (Cover Date: February 8) and is written by Features Editor, Mike Bruno. It’s introduced “as a long-overdue tribute to the brave, soap-opera viewing possessors of the Y-chromosome and encourages more of them to step forward and say, “I am a male soap fan. Hear me roar.”

With kudos to Mr. Bruno, Editorial Director, Lynn Leahey welcomes this new addition to Soap Opera Digest, the magazine that has been the bible of the industry for almost 30 years. “Many men feel uncomfortable admitting they’re hooked on a daytime drama,” says Leahey. “But inevitably after a corporate meeting in which the question, “Does anyone here watch soaps” is met with blank looks from the men in the room, afterward several sneak over to ask me when Marlena and John will get back together on Days of Our Lives, or whether it’s really over between General Hospital’s Sonny and Carly.” In fact, men from all walks of life – professional athletes, businessmen, college professors – are actually devoted soap fans. “This monthly feature is for them,” says Ms. Leahey.

The first feature story includes interviews with three different men: Norman Ellis, a Sales Marketing Manager from New York City, who records and watches All My Children with his 12-year old son, Ryan Hamm, a Publicist who has recently moved to New York and who has been hooked on Days of Our Lives for the last two-and-a half years and Wiley Woodard, a Credit Analyst from South Carolina who freely admits to liking the edgy characters on the CBS Daytime lineup.

The editorial staff of Soap Opera Digest is putting out the welcome mat to male soap viewers everywhere. Mike Bruno is convinced that they’re out there. “It is a shame that a lot of guys still believe in the antiquated stereotype of a soap fan as a domestic housewife sitting at home with an apron on, taking a break from her ironing to watch. As chauvinistic and ignorant as it may be, it’s the reason that the same guys who meet at the water cooler every Monday to discuss the “hot chicks” on DESPERATE HOUSEWIVES won’t divulge that they also dig the “hot chicks” they TiVo on ALL MY CHILDREN.”

Published continuously since 1975, Soap Opera Digest is the #1 weekly source of celebrity news and program information for all 42.5 hours of original weekly television programming. Read by over 1 million fans each week, the magazine produces the annual Soap Opera Digest Awards as well as local Mall tours and fashion events throughout the country. Its editors regularly contribute their expertise to newspapers, television shows, radio broadcasts and other general interest magazines.


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Vivien Stern
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