The Cream Always Rises to the Top

Wilma Perez is named V.P. of Sales & Marketing for Burke Brands. Ms. Perez will oversee the company's flagship brand, fresh-roasted Cafe Don Pablo gourmet coffee (http://www.cafedonpablo.com)

(PRWEB) February 7, 2005

Wilma Perez has been named V.P. of Sales & Marketing of Burke Brands’ gourmet coffee consumer products division. Wilma will oversee the company’s flagship brand, Cafe Don Pablo.

Burke Brands is an innovative new consumer products business located in North Miami Beach, Florida. Under Ms. Perez’ direction, the company plans on becoming the leading supplier of select high quality coffee and gourmet foods in South Florida.

Burke Brands also anticipates gaining significant market share in specific gourmet foods product categories nationally, and plans to reach international consumers via its World Wide Web site: http://www.cafedonpablo.com

Wilma Perez has an exemplary record of achievement, and has proven herself to be an effective leader. She plans to leverage these talents to promote Burke Brands and its fresh roasted line of gourmet coffee products that sell under the Cafe Don Pablo name.

Wilma’s strategic focus is to develop competitive advantages that encompass the following:

  • Offering consumers superior quality gourmet coffee beans, freshness, and attractive packaging.
  • Ensuring that Cafe Don Pablo fulfills the brand’s promise of quality, freshness, and availability.
  • Satisfying customers’ high expectations of service, including ease and efficiency of ordering, rapid delivery, and service after the sale.
  • Becoming the preferred supplier of gourmet coffee to cafes, restaurants, institutions, and retail food stores in South Florida by the end of December 2005.

“We are very excited to have Ms. Perez as a member of our team, states Burke Brands’ C.E.O. Darron Burke. She brings youth, enthusiasm, and leadership that are uncommon in a person of her age.”

Burke met Perez, who is 18, while teaching Entrepreneurship at a Miami high school. “I was impressed with her work in our student-run business. She is a fast learner, and has the confidence to do what’s necessary to succeed. I have no doubt that Burke Brands will meet its sales and brand-building objectives, with Wilma on our team.”

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