LaComunidad and MRM Partners Get Bendy with Opel Viral Commercial. Opel Pre-Launches its Tigra TwinTop Commercial Via Online Buzz Campaign.

The Dutch interactive communication agencies LaComunidad Interactive and MRM Partners have joined forces for Opels first online viral and buzz activity. MRM Partners have adapted the commercial and LaComunidad will plan, initiate the seeding and track the viral campaign with its technology ViralTracker®. The campaign was released in 2005 to pre-launch a new TV commercial promoting Opels Tigra TwinTop car.

(PRWEB) February 7, 2005 -- The viral film clip, called 'Bendy, shows a young man getting carried away enjoying driving his new Tigra TwinTop, taking it to extremes everywhere he goes -- including the mens room.

The clip then invites viewers to click through to the Opel website where they will be able to find out more about the Tigra TwinTop. Kris Vilhelmsson, director brand communications at Adam Opel AG said: The aim is to give highly active, culture-driving online users the first exclusive access to the entertaining new ad, in order to further widen awareness of the Opel brand in general and the Tigra TwinTop in particular."

Specialist seeding activity for the viral campaign has started via MRM Partners and LaComunidads 'online influencer network, and the clip will also feature on traditional media sites and Car Communication Competence.

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