Will Direct-to-Desktop Marketing Replace E-mail Marketing?
With the plummeting response rates that e-mail marketing campaigns have been getting lately, small businesses can now use messaging technology that Real Networks & MSN uses to keep in touch with customers allowing them to build relationships and, ultimately, increase sales.
(PRWEB) February 7, 2005 -- For years, Real Networks has been using an effective way to keep subscribers regularly informed of new content such as news, movie releases, new music, etc... Their messaging program sits quietly in users taskbar and pops up when there is new content available. This technology was only available to large companies like Real Networks and MSN since the cost to implement it could cost as much as $10,000.
Since e-mail marketing is becoming more and more difficult in light of new spam laws, increased filtering, and hoards of spammers making it tough to get legitimate opt-in e-mail into the inboxes of the customers and subscribers who want it. Online businesses are looking for new ways to reach online audiences to build relationships and, ultimately, increase sales.
Some of the biggest e-mail marketing headaches are:
• People changing their e-mail addresses without telling you.
• Your legitimate messages getting wrongfully flagged as spam.
• Free accounts (like Yahoo! and Hotmail) "bouncing back" your messages.
• Blocked mail and blacklists.
• Your message disappearing under a mountain of junk e-mail and spam.
Desktop Marketer, developed by The Internet Marketing Center, is the first to bring 'direct-to-desktop' marketing technology to the small-business market. It allows companies to communicate directly with their audience. E-mail can be bypassed altogether by delivering messages straight to the desktops of the customers' and subscribers' computers.
This means that the small to medium internet company has a constant, private communication channel that is not filled with other people's messages and is not interrupted by third-party "filters" or "blockers" -- so messages can get read every time.
This technology is so new that only the wealthy Fortune 500 companies have used it until now... So people using Desktop Marketer to send promotions to their customers and subscribers now have an incredible "first-to-market" advantage over their competitors. To get complete details on this new software technology, go to http://www.desktoppromotion.com
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