ChessBaron uses Photo Innovation to Break Away from Cookie Cutter Web Stores
London (PRWeb) February 2005. ChessBaron.co.uk Launch. Site uses smart chess photography to intuitively display products. Breaking the Buy-me-from-this-thumbnail genre, Baron Turner shows how online stores have to change to make the sale. Using a site with over a hundred designs, Baron shows each set from ten different perspectives, each being small, mid-sized and full screen as required. The company has already claimed a lead in the UK market from it's innovative showing of it's wide chess product range.
(PRWEB) February 9, 2005 -- In a web world of showing thumnails and asking for customers to part with their hard earned cash for something that can't be easily seen, ChessBaron.co.uk has established the way to sell products that customers usually prefer to see and touch in real life, The company boasts the widest range of chess products in the country. "Others claim it, we really have it" says Baron with a grin. "The costs of stockholding was high, and the time costs of over a thousand high resolution photos was very time consuming whilst I was still working a normal job".
To start with, Baron father handled the stock, packed up orders, and his Mother took the packages to the post-office whilst doing other shopping. "Mum and Dad were invaluable to start with - we really worked to run a tiny world class business from the start. The photography was the key to a buzz of interest, and we had to bring up the rear with customer support and service". Baron is already smiling with his products selling well.
Carrying some hundreds of chess sets and boards the company had to struggle to manage the inventory, develop the innovative website and put customer focus into the genre from the start. But the innovations have paid off and Baron has already started developing European equivilents in preparation for a USA rollout early next year.
ChessBaron is a site that is strong in website innovation whilst maintaining an intuitive user interface to navigate around a large product base. One such innovation is a slideshow of all products. The products are available from the website at www.chessbaron.co.uk.
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