Leading Education Publisher Weekly Reader Selects Crossbow Group as Advertising Agency

Westport, CT (PRWEB) February 9, 2005

Weekly Reader Corporation, one of the classic brands in the education market and the 102-year old publisher of well-known classroom publications and sup-plementary materials, has selected Crossbow Group as its advertising agency. The firm pre-vailed after an extensive account review. Crossbow Group will handle creative assignments for direct marketing, advertising, web and trade show marketing as well as other new business de-velopment efforts.

“We are delighted with our new relationship with Crossbow,” said Neal Goff, executive vice president of Marketing at Weekly Reader. “We were impressed not only by the agency’s experi-ence in this market segment but also by the freshness and creativity it brings to all its work.”

“It is a privilege to work on a brand that four generations of my family have used and are using, including my 1st and 3rd grade daughters,” said Jay Bower, President of Crossbow Group. “We’ll be working hard to build on the vision and momentum that Emily Swenson (Weekly Reader’s president) and Neal Goff have established.”

About Weekly Reader Corporation

Weekly Reader Corporation is a leader in educational publishing. Created in 1902, Weekly Reader magazines reinforce curriculum, help teachers meet standards, and engage students. All sixteen magazines have won awards for excellence in educational journalism. Weekly Reader currently serves approximately nine million students and 300,000 teachers nationwide.

Weekly Reader Corporation is part of WRC Media Inc., a leading publishing and media company that creates and distributes innovative supplementary education materials for the school, library, and home markets. In addition to Weekly Reader Corporation, WRC Media's operating compa-nies include AGS Publishing, CompassLearning?, World Almanac Education Group, Inc., and WRC Consumer and Custom Publishing Group, which together market some of the best-known brands in educational publishing.

Contact information:

Mia Toschi

Editor & Spokesperson

203-705-3481

mtoschi@weeklyreader.com

About Crossbow Group

Crossbow Group is a full-service marketing and communications agency with expertise in devel-oping high impact programs that drive measurable results – across the entire spectrum of com-munications media

Crossbow Group excels at developing creative marketing solutions that overcome the

challenges associated with acquiring, retaining and managing customers. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm’s client list includes Staples, Intuit, Pitney Bowes, Christopher Reeve Paralysis Foundation, EchoStar’s Dish Network, Citrix Systems and other well-known brands.

For more information about the company, go to http://www.crossbowgroup.com or call Jay Bower at 203-222-2244.

# # #