Circle Ks Former Prepaid Telecommunications, Financial Services and Stored Value Category Management Team Now at Tefisto Partners

Paul Preston and Brad Beranek Join Tefisto Team, Will Develop and Implement Solutions Focused on Satisfying the Unbanked Market for Chain Store Retailers, Product and Service Providers, Processors and Distributors

(PRWEB) February 9, 2005 -- Tefisto Partners, a consulting practice focused on the emerging Prepaid Telecommunications, Financial Services and Stored Value space, announces the following resource additions:

Paul Preston -- Principal and Chief Operating Officer
• Mr. Preston previously led in the implementation of Prepaid Telecommunications, Stored Value and Financial Services offerings at Circle K, focusing on developing the required electronic processing software and hardware environment necessary in order to bring these offerings to market.
• Prior to Circle K, Mr. Preston served for seven years as a consultant focused on supply chain management for KPMG / BearingPoint Consulting

Brad Beranek -- Chief Strategist -- Stored Value & Kiosk
• Mr. Beranek was previously responsible for the Stored Value category at Circle K, as well as the ZapLink Kiosk offering and circlek.com consumer website.
• Prior to Circle K, Mr. Beranek, who holds an MBA from the University of Arizona, served in various product development, category management and marketing communication roles for retail, software and government institutions

We are very pleased to welcome Paul and Brad to our team," said Keith Brand, President of Tefisto Partners. Paul and Brad bring a wealth of experience, knowledge and passion for the Stored Value and Financial Services market, which will greatly benefit our clients as they seek to maximize their opportunity in this space."

Tefisto Partners clients who want to bring new products and services to market to satisfy the needs of the Unbanked customer will be able to draw upon the extensive expertise Paul and Brad bring to Tefisto" continued Mr. Brand. The addition of these former Circle K resources to our team will allow Tefisto customers to speed their time to market, and to achieve competitive advantage in this space, with offerings including Prepaid Telecom, Billpay, Check Cashing, Gift Cards, Money Transfer and Prepaid Debit."

About Tefisto Partners:
Tefisto Partners, based in Tempe, Arizona, is a consulting / outsourced category management practice made up of retail industry veterans who specialize in product development, marketing communications and supply chain management within the Prepaid Telecom / Financial Services / Stored Value space.

For additional information, visit www.tefistopartners.com.

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