Renegade Copywriter Releases Notes to Rarest Book Ever on Copywriting
Breakthrough Advertising by Eugene Schwartz regularly commanded prices of $800-$1000 when it appeared on Ebay. Now, a copywriter has released his notes on this book to aspiring copywriters and direct marketers.
(PRWEB) February 9, 2005 -- When Eugene Schwartz, the legendary copywriter for Boardroom Publications died, his book Breakthrough Copywriting became a collectors item. It was called by many "the most stolen book in the history of the public library system." When it appeared on Ebay, fierce bidding wars broke out and prices of $800-$1000 became the norm.
Direct marketing copywriter, Dr. Harlan Kilstein was one of those who sought out a copy of Breakthrough Advertising. He finally borrowed a copy from a friend and made photocopies and dove headfirst into the book. Kilstein claims Breakthtrough Advertising was one of the factors most responsible for his remarkable success in copywriting.
Kilstein made mind-maps of the entire book and gave them to an inner circle of friends and copywriting teachers. Those mind-maps served as a substitute for the book but last year, Boardroom Publications gave in to popular demand and reprinted the book. So, today Kilstein's notes serve as an excellent study gude to the book.
Kilstein has released his mind-maps to the general public at www.breakthrough-advertising.com at no charge. He plans to release other mind-maps on the subject of copywriting in the near future.
Dr. Kilstein is one of the copywriters in the highest demand today. He has written for marketing legend Jay Abraham (www.abraham.com) and is co-authoring a book on Copy for the Internet this year with John Carlton (www.marketingrebel.com) Kilstein's website is at www.overnight-copy.com.
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