Notabene.net A/S Purchased for Growth! -- New Scandinavian Major Market Player Enters the Market for Search Engine Marketing (SEM)
Two of Denmarks leading companies within Search Engine Optimization (SEO) and Search Engine Marketing (SEM) now under the same roof, becoming Scandinavias biggest player on the rapidly growing market. Notabene.net taken over by the successful Danish media house, Danmark Online A/S, with a view to carrying on Notabene.net as the common name and framework of its European objectives.
(PRWEB) February 10, 2005 -- Notabene.net is one of the oldest and most recognized players in Denmark in the market for ethically correct Search Engine Optimization (SEO) and measuring of Web traffic. Since starting up in 1998, Notabene.net has been trend-setting in the market, which has seen an explosive development during this period. Since the first fragile years of the Internet age, the Company has been targeting at analysis and optimization of Search Engine Results and Web traffic. However, it was not until the recent years that the business area, known as Search Engine Optimization or just SEO, really came into the search light of the vast majority of companies and marketing consultants.
Therefore, in the field of Search Engine Optimization (SEO), the future Notabene.net will still comprise teams with the highest level of expertise and technical back bone within Search Engine Optimization (SEO), based on year-long experience and goal-oriented development of software tools. In addition, Notabene.net will comprise Danmark Onlines successful sales organization, highly experienced in the field of Search Engine Marketing (SEM), PPC programs, consultancy in connection with advertising and measuring of Web traffic, primarily at Google, and courses and workshops, etc.
Both Notabene.net and Danmark Online are official partners/affiliates of the worldwide advertising networks, Overture and E-spotting, and are also Qualified Google Advertising Professionals.
The combined technical competencies provide obvious synergy effects, a fact that has been decisive for the decision to merge the companies.
"Notabene.nets technical skills and competencies in this market are absolute first class and I am very much looking forward to enabling our customers of the future Notabene.net to benefit from the technologically strengthened products as well as our unique marketing skills and sales experience", says Brian Mertz Pedersen, the Managing Director of Danmark Online A/S. "The market for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is rapidly developing as regards turnover and customer interest, but also products continuously develop. In order for Notabene.net/Danmark Online to become successful in their strategy to become a significant European player in the market for Search Engine Marketing (SEM), technological superiority is a must and also that we have a certain volume, enabling us to offer our customers the best possible products and services. Such environment of volume and expertise will now be available by merging the two companies."
After the takeover, the continuing organisation of Notabene.net will comprise a staff of 27 persons in Denmark, all of whom are employed in marketing, applying special expertise and focus on Search Engine Marketing (SEM). After merging, the total customer portfolio will exceed 1,000 customers in Demark and Scandinavia. However, our objectives and expectations are of course based on forecasts of considerable growth both in Denmark and abroad. The Company is already present in Sweden, represented by a team of 6 employees.
"During the recent years, Danmark Online has shown a magnificent understanding of the customers requirements and desires in this market. We have admired Danmark Onlines approach to the market and its great success and, therefore, we think that Notabene.net and Danmark Online are an extremely good fit", says Jacob Hagemann, who together with Hannu Vangsgaard have developed and built up Notabene.net. over the latest 7 years. "We are looking forward to combining experiences and skills in Denmarks major player in the field of Search Engine Marketing (SEM) and our ambitions reach far beyond the borders of Scandinavia".
That the market for Search Engines is heavily booming and attracting the attention of customers, investors and the media is also evidence of the range of the most recent worldwide transactions. Googles successful introduction at the NASDAQ Stock Exchange is very much an expression of the soaring value of Search Engine Marketing (SEM). Recently, Yahoo has paid USD 11 billion for the acquisition of the advertising network, Overture and Isolders, and only a moment ago also purchased the Search Engine Marketing Agency, iProspect, at a price of USD 60 million.
Expectations of the already booming market are enormous, but most probably not unrealistic. Various Web Survey Questionnaires indicate that more than three out of four companies prefer Search Engine Advertising instead of traditional banner advertising. Thus, forecasts of growth rates in the European market for Search Engine Marketing (SEM) have also had to be revised upward several times. Thus the annual growth rates are now estimated to be about 27 % and in 2009, the turnover of Search Engine Paid Inclusions alone is expected to exceed EUR 1.5 billion.
In the future, the customers and employees of Notabene.net will benefit from a merged, larger and more robust organisation, offering a wider range of products in the field of Internet marketing from the headquarters situated at Nørre Voldgade in downtown Copenhagen.
The price paid for the takeover of Notabene.net A/S is not published, but it is informed that concurrently with the deal, the key employees at Notabene became part-owners of the continuing company.
About Danmark Online A/S
Danmark Online is a Danish media house, carrying on activities in the field of online marketing, applying special expertise and focus on Search Engine Marketing.
Danmark Online is a qualified Google Advertising Professional and partner/affiliate of the worldwide advertising networks, Overture and E-spotting. At present, Danmark Online has a staff of 17 employees of whom several of them have more than 6 years experience in online marketing and profiling on the Internet. The day-to-day business of the Company is managed by the Managing Director, Brian Mertz Pedersen, who established the online marketing portal, InterNetTips, (sold to Bitconomy.dk) and the IT-security company, Virus112 A/S. Prior to starting up Danmark Online, Brian Mertz held the post as CEO in the American NASDAQ Stock Exchange listed It-security corporation, EuroTrust, for four years. The Companys professional board of directors is comprised of Ole Sigetty, Commercial Attorney (Chairman), Niels Ahlman-Ohlsen, former member of the Danish Parliament and member of the European Council, and Torben Aagaard, Managing Director.
About Notabene.net A/S
Notabene.net A/S is an IT consultancy company, established in 1998, designing online marketing solutions based on Search Engine Optimization and similar online marketing activities. Notabene.net provides complete solutions, where we in collaboration with our customers create qualified traffic via Search Engine Optimization, pay per click campaigns and develop link popularity.
At present, Notabene.net has a staff of 9 employees with a comprehensive know how and experience in this business area among whom are some of Denmarks best Search Engine experts.
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