Second Time's a Charm.
National insurance company, Esurance, chooses Musync (www.musync.com) to select and license the music for their second national TV spot titled "Surf".
San Francisco, CA (PRWEB) February 14, 2005 -- "Musync delivers quickly and with tremendous value", said producer, Amy Capen. "They were so good for our first spot, we decided to use them again, and we may use them more in the future too."
Musync, a San Francisco based company has helped Wildbrain, an animation company working directly with Disney/Miramax among others, Adidas through Chiat-Day, Clorox Corporation, and Visa - all regular clients.
Musync specializes in cost effective music that's of the highest quality. Seb
Jarakian says, "We use a lot of up and coming musicians and labels, but screen all the music thoroughly to make sure the quality is there. Were not looking for a quick fix, they have to be good or we're not interested."
"By using new talent, the prices are lower ... until they're discovered", chuckled Jarakian, "then we'll have to pay through the nose."
"We like to give young talents a chance, and frankly, their music is often as good, if not better then some top talent tracks. And they're usually easier to work with; so the projects go together easier and no one feels ripped off. I really love what I do, and I hope it shows."
Started in 2001, music supervision and licensing company Musync is on the cutting edge with music. Musync is continually researching and finding new music to either represent or for licensing and placement into different media - mostly radio and television advertising, but also includes video games, film/tv, multimedia and event production. Jarakian said, "Nowadays most people are 'short-changing' recording artists, publishers, and the labels, but we're helping the unknowns become known, and make a few bucks along the way." Past projects for Musync have included supervision and licensing for HRSA and Widmeyer Communications National Anti Bullying Campaign, music research for TBWA Chiat Day San Francisco and Los Angeles for their Adidas account, music research and licensing for Blue Wave Communications, licensing original music for Matchstick Productions Ski Movie 3 and Dismantle Films Minutiae Of Light.
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