Quilters News Network Set to Launch in April 2005

A new network aimed at the 22 million women who quilt, Quilter's News Network Worldwide (QNNW.com) offering programming, projects, and community 24/7 - the world's largest quilting bee!

Atlanta, GA (PRWEB) February 12, 2005 -- Atlanta-based Multicast, the worlds first provider of fully managed and hosted internet broadcast networks, announced last week the launch of a new specialty channel for quilters, The Quilters News Network (QNN).

This is niche marketing and specialty programming at its finest. We will have the opportunity to talk directly to the 22 million women who enjoy quilting and make new patterns available for downloading hourly creating an e-commerce connection," remarked Sue Ann Taylor, executive producer and director of programming for the new channel.

The network will be populated with three shows available exclusively on the channel: Quilters Daily News -- news of what is happening within guilds and bees across the country and around the world; Quilters Tea -- a four oclock daily show that features the projects and designs of a new pattern designer each week, and; Quilters Coffee, a daily offering that looks at the latest fabrics and tools of the trade. Friends in the Bee, the quilters magazine program featuring quilter and author, Jodie Davis, will be available daily on the network and seen on syndicated broadcast stations as well, making for a great marriage of broadcast and broadband.

Additionally, QNN is negotiating deals with programs that currently air on PBS and other traditional broadcast and cable stations in order to create a second window of opportunity for producers who wish to reach quilters around the globe 24 hours a day, 7 days a week.

This will be a playground for quilters and a dream-come-true for the industry. QNN will provide quilters unprecedented access at any hour of the day or night to an endless source of patterns, inspirations, the know-how of celebrities and industry experts, the most current information and the tools for creativity -- bringing all of this right into the quilters sewing room, stated Jodie Davis, host of Friends in the Bee.

It is a new day for producers of specialty content. With the growing presence of broadband, internet broadcasting will create an infinite variety of targeted networks. The Quilters News Network is just one example of how we intend to use the internet to build affinity broadcast channels, each with its own global footprint. Our internet broadcast channels will deliver content, create community, and generate commerce within highly targeted groups that are already internet savvy," said Lou Schwartz, Chief Executive Officer of Multicast, the co-creators of The Quilters News Network.

Considering the passion quilters have for their craft, the spending muscle they exert, and the fact that quilting is a billion dollar industry, QNN could easily bloom into something as ubiquitous as The Food Network. The Quilters News Network will launch in the 2nd Quarter of 2005.

About Multicast
Atlanta, Georgia-based Multicast removes the barriers to owning your own broadcast network by offering Internet broadcasting tools that eliminate the quality edge between IT and broadcast, and enable content providers to deliver content directly to viewers without middlemen. Traditional broadcasters pride themselves on a quality of carrier class service that has been next-to-impossible to duplicate online, but Multicast now delivers the same high quality video content as traditional cable and television broadcasters do, and opens up profitable streams of revenue not available on the traditional channels. At a time when advertisers and corporate sponsors are seeking greater accountability, Multicast helps content providers and producers offer specific niche targeting, prompt customer service, 24/7 quality control, merchandising, e-commerce, and precise measurement of user behavior and viewership. For more information, see www.multicastmedia.com.

Media Contact:
MultiCast
Jason Simpson
678.325.4136
jsimpson@multicastmedia.com

# # #