Measuring Success: Scientific Selection Chooses MarketUP to Deliver Marketing Results.

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Leading human performance assessment firm finds a like-minded partner to help build visibility and expand their practice. Atlanta-based testing and assessment developer, Dr. Wendell Williams, works with Fortune 500 companies and third-party test providers to measure and increase the likelihood of identifying human capital excellence.

Scientific Selection, a human resources consulting firm specializing in testing and assessment, has chosen MarketUP as its partner for marketing and communications.

Founded by Dr. R. Wendell Williams, a prolific author and Ph.D. in industrial psychology takes a highly disciplined, quantitative approach to selection, development and performance management. Scientific Selection chose MarketUP as much for their similar philosophy – a commitment to testing and tuning the effectiveness of marketing programs – as for their demonstrated expertise in the organizational development field.

Dr. Williams established Scientific Solutions on the principle that “selection is a science” – at least, when done correctly. They believe that human performance can be measured and predicted, accurately and reliably. Their consulting methodology helps their clients do so. Using a battery of proven assessment tools, they identify appropriate job competencies, build and validate a measurement system to find people, and coach organizations to use the system effectively.

According to Dr. Williams, “Developing validated tests, assessments or hiring systems is not just about filling slots. What I really focus on is the larger picture of organizational performance. The only thing that can reliably increase an organization’s productivity – and its long-term profitability – is the consistent application of accurate, quantitative performance measurement of the people doing the work. Anything else is snake oil.”

He was equally particular when considering a marketing partner. “I was looking for someone who did not begin every conversation with ‘our methodology…’, or ‘in my experience…’ That doesn’t speak to understanding what I do or the market. Can you measure what you do? Does it work? I found that only MarketUP was on the same wavelength.”

MarketUP founder and president Donna Lehman agrees. “We’ve always been very much on the ‘scientific’ end of the marketing spectrum. We test, look at the numbers, tweak, and move on. We quantify our results. And while we don’t push a methodology or rely solely on experience, it doesn’t hurt that we have a significant track record in working with HR/Assessment companies.”

The partnership has several projects lined up for the near future. While Dr. Williams is already a well-regarded expert in his field and his articles appear regularly in the Electronic Recruiting Exchange, Training Magazine, and Employment Management Today, there are many untapped channels open for MarketUP to reach, including expansion within the third-party test provider space. A regular opt-in newsletter is being revised and re-launched to raise visibility and expand Scientific Selection’s referral network.

“We look forward to a collaborative partnership that will bring Wendell’s firm the recognition and expanded business opportunities they’re seeking.” Stated Ms. Lehman. “In several recent conversations I’ve had with their clients and partners I’ve heard great testimonials to Dr. Williams’ flexibility, expertise and work ethic. This is a solid organization and deserves to have the word spread.”

About Scientific Selection
Scientific Selection works with client organizations and third-party test providers to develop solid processes to screen, hire, measure, and promote people more successfully. Their approach is rigorously quantitative, their methods are objectively validated, and their results include dramatic improvements in productivity and profitability. The firm’s founder and managing director is Dr. R. Wendell Williams, a respected leader in industrial psychology, prolific author, experienced practitioner, and self-described “test geek.”

About MarketUP

MarketUP provides strategy consulting and a range of online and offline marketing services. They focus primarily on small, high-growth companies in the B-2-B sector, with particular expertise in human capital management, financial services, and technology.

Any individual or organization interested in enhancing their marketing effectiveness can learn more by visiting, or by contacting Donna Lehman directly at (510) 525-1474 or

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Donna Lehman