Atlanta, GA (PRWEB) February 14, 2005
Scientific Selection, a human resources consulting firm specializing in testing and assessment, has chosen MarketUP as its partner for marketing and communications.
Founded by Dr. R. Wendell Williams, a prolific author and Ph.D. in industrial psychology takes a highly disciplined, quantitative approach to selection, development and performance management. Scientific Selection chose MarketUP as much for their similar philosophy Â a commitment to testing and tuning the effectiveness of marketing programs Â as for their demonstrated expertise in the organizational development field.
Dr. Williams established Scientific Solutions on the principle that Âselection is a scienceÂ Â at least, when done correctly. They believe that human performance can be measured and predicted, accurately and reliably. Their consulting methodology helps their clients do so. Using a battery of proven assessment tools, they identify appropriate job competencies, build and validate a measurement system to find people, and coach organizations to use the system effectively.
According to Dr. Williams, ÂDeveloping validated tests, assessments or hiring systems is not just about filling slots. What I really focus on is the larger picture of organizational performance. The only thing that can reliably increase an organizationÂs productivity Â and its long-term profitability Â is the consistent application of accurate, quantitative performance measurement of the people doing the work. Anything else is snake oil.Â
He was equally particular when considering a marketing partner. ÂI was looking for someone who did not begin every conversation with Âour methodologyÂ Â, or Âin my experienceÂ Â That doesnÂt speak to understanding what I do or the market. Can you measure what you do? Does it work? I found that only MarketUP was on the same wavelength.Â
MarketUP founder and president Donna Lehman agrees. ÂWeÂve always been very much on the ÂscientificÂ end of the marketing spectrum. We test, look at the numbers, tweak, and move on. We quantify our results. And while we donÂt push a methodology or rely solely on experience, it doesnÂt hurt that we have a significant track record in working with HR/Assessment companies.Â
The partnership has several projects lined up for the near future. While Dr. Williams is already a well-regarded expert in his field and his articles appear regularly in the Electronic Recruiting Exchange, Training Magazine, and Employment Management Today, there are many untapped channels open for MarketUP to reach, including expansion within the third-party test provider space. A regular opt-in newsletter is being revised and re-launched to raise visibility and expand Scientific SelectionÂs referral network.
ÂWe look forward to a collaborative partnership that will bring WendellÂs firm the recognition and expanded business opportunities theyÂre seeking.Â Stated Ms. Lehman. ÂIn several recent conversations IÂve had with their clients and partners IÂve heard great testimonials to Dr. WilliamsÂ flexibility, expertise and work ethic. This is a solid organization and deserves to have the word spread.Â
About Scientific Selection
Scientific Selection works with client organizations and third-party test providers to develop solid processes to screen, hire, measure, and promote people more successfully. Their approach is rigorously quantitative, their methods are objectively validated, and their results include dramatic improvements in productivity and profitability. The firmÂs founder and managing director is Dr. R. Wendell Williams, a respected leader in industrial psychology, prolific author, experienced practitioner, and self-described Âtest geek.Â
MarketUP provides strategy consulting and a range of online and offline marketing services. They focus primarily on small, high-growth companies in the B-2-B sector, with particular expertise in human capital management, financial services, and technology. http://www.market-up.com
Any individual or organization interested in enhancing their marketing effectiveness can learn more by visiting http://www.market-up.com, or by contacting Donna Lehman directly at (510) 525-1474 or email@example.com.
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