Nazara Signs India’s Biggest Mobile Content Deal With Cricket Superstar Sachin Tendulkar

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Nazara has signed a 3 year licensing deal worth over $4 million with India's most famous sportsman Sachin Tendulkar and is probably the biggest mobile content license with a brand in Asia

In a first of its kind deal in India, the Mumbai-based Nazara Technologies has signed a worldwide exclusive deal with famous cricketer Sachin Tendulkar to develop a wide range of mobile phone content based on him. The three year deal worth in excess of $4 million is probably the biggest such brand licensing agreement that has taken place in this part of the world for mobile content and is a signal to the kind of growth expected in the mobile content Industry in India over the next few years.

Nazara gets an exclusive licence to develop mobile content on Tendulkar, using his likeness and name, and distribute it worldwide. The company will distribute the content to mobile operators who, in turn, will market it.

According to Nitish Mittersain, CEO of Nazara, “We are very excited about both the opportunity presented by the mobile content industry in India and its expected growth over the next few years, as well as our association with Sachin who is Cricket’s biggest ambassador not only in India but world over. We look forward to bringing fun products based on Sachin to millions of mobile phone users in the coming months.”

"We expect strong demand from mobile operators, considering Tendulkar's brand recognition and image. We are already in discussions with operators in the UK for a major launch in their market with Tendulkar's games, based on cutting-edge mobile technology. The US was also a huge market with over 2 million Indians, a targeted consumer base, he added.”

The license was facilitated by Sachin Tendulkar’s managers at Wordtel.

The product line up will include games, wallpapers, screensavers, themes, SMS trivia, the latest news on Tendulkar and mobile communities based on him.

About Nazara Technologies

Nazara is India’s fastest growing mobile game developer / publisher and works with all mobile operators in India as well as several mobile operators worldwide. The company develops mobile entertainment products including games based on well known brands and distributes these products to millions of mobile phone users. Nazara is founded by 24 year old Nitish Mittersain who has been actively involved with the I.T. industry for the last several years. He has been the recipient of several awards including the Young Achievers Award by the Indo-American society and has also held the post of Co-Chairman of the National I.T. committee at the Indian Merchants Chamber in recent years.

For further information, please contact:

Nazara Technologies

601 Dalamal House

Nariman Point

Mumbai 400 021

Tel: 022-22810303

Fax: 022-22810606




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Nitish Mittersain