Love My Bag Takes Unique Approach to Marketing Designer Handbags

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Love My Bag, LLC announced a call for models at colleges nationwide. This spring Love My Bag founder Jill Savarese will go on the road to promote up and coming designers with on-campus photo shoots and fashion events. Last fall Love My Bag held its first modeling event at Yale University.

Love My Bag, LLC has announced a call for models at colleges nationwide. This spring Love My Bag founder Jill Savarese will go on the road to promote up and coming designers with on-campus photo shoots and fashion events. Last fall Love My Bag held its first modeling event at Yale University.

“Everybody had a great time, including those who participated, and those who watched, as students strutted around modeling designer handbags,” said Savarese. “The courtyard, library, and common room of Calhoun College [at Yale], were transformed during our three-hour shoot with photographer Kim Heiligman. We had wardrobe changes, fashion accoutrements like red-feather boas, and, of course, an eclectic array of handbags featuring the hottest trends of the season.”

Savarese attended Yale as an undergraduate and graduated with a degree in linguistics. Her fond feelings for her alma mater naturally influenced her decision to hold the photo shoot there as did the vibrant atmosphere it provided. Savarese said, “When I initially conceived the idea for doing a model shoot, I knew I wanted the setting to be Yale University. Its autumnal, collegial ambience was exactly what I was looking for to complement the Fall line of handbags.”

The eight models (two male, six female) were cast after a rigorous selection process the week before when a number of hopeful candidates streamed into the common room of Calhoun College, all looking to secure a place in front of the camera. Candidates filled out a personal profile and went through a short interview with Savarese and handbag designer Ashley Harrison. Models were also encouraged to submit photos. Savarese remarks, “I was pleasantly surprised by how many students showed up and how eager they were. They approached fashion modeling with a great deal of seriousness and commitment.”

The students’ display of enthusiasm caused Savarese and her team to agonize over the selection process, but after two days of poring over photographs and profiles, they selected eight models. She says, “The way I think about handbags is that each bag has a distinct personality, and something magical happens when you discover your perfect handbag. For me, that’s truly one of the great feats of fashion.”

On the day of the shoot Savarese provided the designer handbags, and students brought their own choice of dress and accessories, keeping in mind the fall’s trends of faux fur, tweed, houndstooth and crystal brooches. Like children to a gigantic cookie jar, the students delved into Savarese’s collection of designer handbags in hopes of finding and modeling that “perfect” handbag. “Jill’s collection is amazing – she has something for everyone. By the end of the shoot, I had my eye on so many bags and wanted to take everything home,” one female model said.

And while it’s true that students could not take everything home, they were entitled to a custom-made CD containing their photos and $100 in cash or credit to be redeemed for handbags or any other item, like wallets, mints or fashion notebooks, sold on the website: http://www.lovemybag.com. Savarese plans to update the site with pictures from upcoming photo shoots.

Said Savarese, “It’s an honor to work with such a stellar group of animated, young people. It’s a pleasure for me to be able to inject their lives with a healthy dose of fashion and bring out the glamour in them. We all need that at some point in our lives, and it’s rewarding to know these students were able to experience that through Love My Bag.com.”

About Love My Bag

Love My Bag promotes and sells authentic designer handbags and encourages customers to be informed. Love My Bag is compiling the most comprehensive library of handbag collections and designers on the Internet. Company founder Jill Savarese interacts with customers through her fashion advice newsletter. For more information, please visit http://www.lovemybag.com.

Contacts:

Jill Savarese

Love My Bag, LLC

203-407-0776

info@lovemybag.com

Jonathan Hochman

J.E.Hochman & Associates

For LoveMyBag, LLC

860-777-2011

jehochman@jehochman.com

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