Plano Financial Planner Ranked in the Top 10% of U.S. Financial Advisors

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Martin Philip Mesecke CFP®, founder and President of Self Worth Financial Planning has been admitted to the Paladin Registry. Admittance to the Registry is limited to the top 10% of U.S. financial advisors based on their competency, integrity, and various risk factors.

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The Registry is a web-based service that helps investors find, evaluate, and select high quality financial professionals. Jack Waymire, Paladin founder and author of Who’s Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor said there are two major markets for this service. One is baby boomers who suffered severe losses in their retirement accounts during recent bear markets. The other is current retirees. He says both groups have been flocking to advisors the past few years because they believe the professionals’ expertise will help them win back losses, preserve retirement assets, and improve future returns. What they don’t know, based on Paladin research, is that more than 75% of advisors are not the investment experts they purport to be.

Instead, they are sales representatives who use expertise as a sales tactic to win investor trust and assets. Waymire said, “That’s why millions of investors change advisors every year. At some point they realize they didn’t turn their assets over to a real expert. This usually occurs years later when results don’t match the excessive expectations that were sold to them.”

Waymire goes on to say “the Registry solves several problems for these types of investors. It’s not enough to find someone you hope is an expert. You have to ask the right questions and know good answers from bad ones to make sure advisors are every bit as knowledgeable and trustworthy as they say they are. Even more important, it’s not what advisors say that counts. It’s what they are willing to document in writing and make public.”

Waymire acknowledged Paladin’s high minimum standards are designed to limit who can be admitted into the Registry. Comprehensive, independent research reduces the number of advisors even further.

Substantially less than 10% of the advisors who have been screened by Paladin professionals have made it into the Registry. The result is a web-based service of high quality professionals that’s the first to provide:

• High admittance standards that protect investors from bad advisors

• A quality rating for each advisor that’s expressed in stars

• Online access to a profile and disclosure statement for each advisor

• Full disclosure for compliance records, compensation, investment expenses, and potential conflicts of interest

• Advisor agreements that put investor interests first

Waymire said investors can use the Registry service for no charge or obligation. Plus, identities are protected until investors decide which advisors they want to interview. Meanwhile, they’ve been able to view the advisors’ ratings, profiles, and disclosure statements in advance.

About Paladin Investor Resources, LLC

Paladin is an information services company that provides research, ratings, education, and evaluation tools over the Internet to individuals who invest their assets through personal financial advisors. Paladin empowers investors to select trusted advisors who provide high quality wealth management services.

About Self Worth Financial Planning

Martin Mesecke CFP ®, is principal of Self Worth Financial Planning, a NAPFA registered fee-only financial planning and Registered Investment Advisory firm headquartered in Plano, Texas. The firm is dedicated to providing financial planning and investment advice on an hourly, as-needed basis. Self Worth Financial Planning advisors work solely for their clients: as Fee-Only advisors, all potential conflicts of interest regarding compensation are removed. He is a Member of The National Association of Personal Financial Advisors, NAPFA, The Garrett Planning Network, Inc.

For more Information about Self Worth Financial Planning, Contact:

Martin Mesecke CFP®

Self Worth Financial Advisors

5100 Tennyson Parkway,

Suite 1000

Plano, TX 75024

(214) 774-4826 (voice)

martin@selfworthfp.com

http://www.selfworthfp.com

About Paladin Investor Resources, LLC

Paladin is an information services company that provides research, ratings, education, and evaluation tools over the Internet to individuals who invest their assets through personal financial advisors. Paladin empowers investors to select trusted advisors who provide high quality wealth management services.

For More Information about Paladin, contact:

Debbie Freeman

Paladin Investor Resources, LLC

(916) 780-8737 (voice)

info@paladininvestors.com

http://www.paladininvestors.com

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Martin Mesecke