Salvation Army Famous Doughnuts Fed WWI and WWII Soldiers, Now Feeds New Generation of Americans Through Kroger Stores

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Doughnuts made famous by Salvation Army "Lassies" during World War I and World War II will soon be sold in many Kroger-owned stores across the US.

Unprecedented. That’s the word Salvation Army advisory board member Lee Stiles used to describe the national launch of The Salvation Army Famous Doughnut. “The brand concept went from dream to almost full national distribution in 18 months. That is unprecedented for a new brand to the market,” said Stiles, a longtime bakery operator and consultant to the food industry. “Major well-known food conglomerates can do that, but I doubt a brand new product to the market ever has.”

Starting February 27, Kroger bakeries in Ohio, Indiana, and South Carolina will be distributing the doughnuts to their stores in Alabama, Georgia, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, South Carolina, Tennessee, Virginia, and West Virginia. The Salvation Army Famous Doughnut first made its debut on the front lines of World War I when a Salvation Army lassie took the meager rations she had and fried them up in a soldier’s helmet.

The Northwest Division of The Salvation Army, headquartered in Seattle, launched the doughnut in Pacific Northwest stores just over one year ago and it took off, garnering loyal fans. Then the work began to take the Famous Doughnut to the rest of the nation. The doughnut is already available in Alaska, California, Idaho, Oregon and Washington. “I guess you could say the product has been in development for 87 years,” Stiles said.

Thanks to Salvation Army leadership across the country, strong partnerships with the baking mix, package, bakery and retail partners, the doughnuts are an opportunity for new visibility and funding for The Salvation Army across the United States. About seven cents for each box of doughnuts sold comes back to the Army to help provide the financial ammunition needed in the battle against homelessness, hopelessness and hunger.

Lt. Colonel Terry Griffin, Northwest divisional commander said, “The Army needed to look at new and innovative ways to fundraise and create visibility, while still staying true to our roots—the Salvation Army Famous Doughnut is exactly that.” Founded in London in 1865 by William and Catherine Booth, The Salvation Army is a Christian church and social service ministry, which provides programs and services to people in need in 109 countries worldwide.

For more info, please contact Aimee Sheridan at (206) 217-1287


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