European Presence Strong at Inaugural eComXpo Trade Show

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Dell Europe and TradeDoubler add strong presence to affiliate marketing event.

eComXpo, the first virtual, online trade show and conference for the affiliate marketing industry, today announced that Dell Europe and TradeDoubler, Europe’s leading provider of online marketing and sales solutions, are official eComXpo Gold Sponsors. Taking advantage of the fact that eComXpo is completely online, exhibitors’ staff never has to leave their office. Similarly, attendees visit on their own schedule from the comfort of their home or office. Registration for the event is available at http://www.ecomxpo.com.

Affiliate marketing in Europe and Asia is booming, following its original growth in the U.S. Around the world, hundreds of thousands of individuals and small businesses earn some or all of their revenue representing major Web retailers in this manner. The nature of their businesses makes it difficult to attend traditional, physical world trade events. All the eComXpo trade show requires is a PC connected to the Internet. More than 1,000 attendees from over a dozen countries are already registered to experience more than 100 presenters and exhibitors at eComXpo.

Will Cooper, Chief Marketing Officer at TradeDoubler remarked, “We really appreciate not having to climb on an airplane to introduce TradeDoubler to a world-wide audience. eComXpo is a terrific marketing vehicle for us. The European marketplace is thriving. The opportunities for vendors and affiliates alike are immense. We are pleased to participate in this first-ever online affiliate trade event.”

“We’re so excited to have TradeDoubler and Dell Europe join Dell America and our other exhibitors at this first-ever event,” said John Grosshandler, eComXpo’s Event Director. “Dell America is taking advantage of my favorite feature – the in-booth prize – by giving away a complete Dell computer system to some lucky attendee.”

Mr. Grosshandler continued, “Dell and TradeDoubler join Linkshare, Performics, and Commission Junction, major American affiliate networks with fast-growing European presences, at eComXpo. The Atlantic is fast-disappearing as a barrier to commerce.”

eComXpo is designed for both the industry veteran and newcomer, with eleven presentation tracks covering topics that include the hot areas of Search, Blogging, Affiliate Marketing, and more. Notable speakers include Doc Searls on Blogging, Dick Costolo on RSS feeds, and Declan Dunn, Shawn Collins, Heidi Messer, and many more on performance marketing in general. Lee Rainie, Director of the Pew Internet & American Life Project, is delivering the keynote speech.

eComXpo runs from February 17 – 19, 2005 at a computer near you. Registration for eComXpo is only USD$89.95, and is open now at http://www.eComXpo.

About TradeDoubler

Founded in 1999, TradeDoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit http://www.tradedoubler.com for further information.

About eComXpo

eComXpo is the first virtual trade show and conference for the affiliate marketing industry. Its inaugural show is February 17 – 19, 2005. Registration and information are available at http://www.eComXpo.com. Over 100 presentations and exhibitors with more than 1000 attendees make this the largest event ever for the affiliate marketing industry.

Contact:

Mary Beth Hughes

312-961-9308

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http://www.ecomxpo.com

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Mary Beth Hughes
eComXpo
312-961-9308
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