Thinking About Sending a Birthday Card to Your Golf Crazy Dad? Or Trying to Find that Elusive Card for Your Friend Asking them to Sober up?

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http://www.Thebirthday.com announces the launch of their new Birthday ecards on Spanish, chinese and Milestone Birthdays . While Birthday cards have become generic with online greetings . Birthdays that address a specific demographic and racial cross cultures are stilk in its infancy

While ecards have become one of the widespread activity on the internet after email. There existed a lacune in the online greetings market in terms of having a content that is uniquely diversified and still manages to attract a large mass of card senders The Birthday.com is a step in that direction.

With more than a 1000 cards the web site targets a niche demographic profile that reflects the cultural ethnicity of the changing audience profile across the internet. Some of the new features introduced are La quincera birthdays , sobriety birthdays, Milestone and Sports Lover Birthdays . While Birthday ecards have always been the most popular amonmg ecards searches . Our research had shown that there was a niche market which had the potential to grow very fast due to the muticultural profile of the internet users. Traditional birthday cards have been quite popular among card senders due to its mass appeal.

However there has been a noticable trend towards cards that appeal to a very focussed groups. Sports Lovers Birthdays and Sobriety Birthdays constitute a very niche focus group that tries to bring customisation to the next level.

Adding to its uniqueness is its interactive music along with a very high level of customisation. Users can change the background, font colors and color combination along with the music to suit individual messages. The music has been designed by an inhouse music lovers. In most Ecard sites music has not been a priority area among the card publishers.

However in an increasingly me too marketplace where colorful animation and graphics have ruled for a long time and snd now been comodified . Interactive music will be one of the key differentiators in tomorrows online greetings card market.

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Jeniffer Stone