Put the Profit Back In Publishing

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Book Marketing Works and R. R. Bowker launch new system for publishers to increase profits, reduce returns, and boost the bottom line.

Book Marketing Works, LLC (“BMW”) and RR Bowker have teamed up to provide a breakthrough program to increase publisher’s profits—two words not usually part of the industry jargon. Through extensive research, Book Marketing Works, LLC has created a web-based, innovative, targeted marketing system—the Special-Sales Profit Center (SSPC).

While the concept of non-bookstore market sales is not new, the SSPC will revolutionize the sales process. This unique System contains a database of prospective buyers, customized by title and genre. R. R. Bowker will implement it to increase publishers’ sales and profits in non-traditional markets by contacting buyers on their behalf. “We tried to make it as easy as we could,” says Brian Jud, president of Book Marketing Works, LLC and creator of the SSPC. “Now publishers can use Bowker to reach buyers they might not otherwise have access to and sell non-returnable product in big numbers without lifting a finger.”

Jud says that this system will change the way publishers do business. “Bookstore sales are great, but every veteran author and publisher knows that jockeying for shelf space is not a constructive use of marketing dollars. Profits from special-sales not only exceed average bookstore profit margins but usually involve non-returnable product.” Returns are the bane of many publishers and are often the reason for excessive losses and business failure.

Now any publisher can compete in special markets, with an experienced brand name making the calls for them to prospects they may never have known existed. The publishers maintain control of their inventories since they ship and bill for the books.

Book Marketing Works, LLC is at the leading edge of high-quality sales and marketing resources to enhance publishers’ efforts to sell more books in non-bookstore markets. Although mainly know throughout the publishing industry as the U.S ISBN Agency, Bowker is also considered the industry leader in providing authoritative, unbiased bibliographic information to the library and bookstore markets for over 130 years through their Book in Print ™ database.

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Penny Sansevieri