Hilton Launch Viral Campaign to Promote Romantic Resorts

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Hilton Worldwide Resorts, Hilton's upscale portfolio of 59 resorts located in exotic places around the world, today launched a viral marketing campaign to promote its 46 romantic retreats. At the centre of the campaign is the 'Cupid's Catapult' game, in which players help Cupid deliver gifts to their lover, who awaits them on the balcony of a cartoon resort. Players that score above a certain threshold can enter a prize draw to win a romantic holiday for two at the five-star Hilton Mauritius Resort & Spa, complete with return flights courtesy of Air Mauritius. To play the game, visit hilton.com/worldwideresorts.

Viral marketing is a term used to describe the process of promoting a product or service through word of mouth and personal recommendation. It is anticipated that visitors to the Hilton Worldwide Resorts website will want to pass the game on to their friends and family. Players can also invite people to join a league and play against each other online.

Philippa Gould, Director of Product Development, Hilton International comments "I'm very excited about the opportunities that viral marketing presents. 'Cupid's Catapult' is a great game and the ideal vehicle to promote Hilton Worldwide Resorts as a fun brand, while showcasing a selection of upscale properties that are perfect for romance - and Valentines is a perfect time to launch the romantic viral campaign."

London based digital marketing agency Neuxpower are behind the campaign. "This has to be one of the most enjoyable projects we've worked on to date" says Mike Power, Managing Director. "The guys in the office have been playing the game constantly over the last few weeks and I can't wait to unleash it upon the world - although I don't think my high score will last very long!"

The campaign will be supported by online advertising, emails to Hilton's marketing database and leaflets in all 15,000 Hilton bedrooms in the UK.

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Tommy Powell
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