Better Business Presentations: A Free White Paper Provides the Basics

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In business talk isnÂ?t cheap, but a guide to better presentations is free at

Ever wonder what makes a good presentation? Bob Lipp and his team at Better Business Presentations understand that it’s less about what you say and more about how the audience reacts to your message. Their free White Paper entitled “Presentation Basics,” is available at and provides an outline that any business person can use. Lipp, who began his career teaching public speaking to college students to help them organize their thoughts and express themselves more clearly, today develops custom counseling programs to support sales people, executives, product managers and more.

“Anyone can become a better communicator, whether it’s improving messaging, enhancing delivery, or being a better listener,” states Lipp. “The business person who recognizes how much time and money is lost because of ineffective communications is already on the way to greater success.”

Among its successes, a Better Business Presentations client recently announced it would be acquired by a major software company. “We helped their team focus on its message and interact with the media,” stated Arthur Germain, BBP’s vice president and a specialist in media training. “They did everything else, but we like to think we helped a little.”

The mantra at Better Business Presentations can be summed up in three letters, OAD: Organize, Adapt, and Dialogue. The company believes that understanding how to do each correctly will unlike the better presenter in all of us.

Better Business Presentations is a division of Marcomm Group, Inc. For further information, and the free White Paper, visit or call Marcomm Group at 516-829-0404.

Better Business Presentations Contact

Bob Lipp

516-829-0404 x13

Media Contact

Wendy Friedman

516-829-0404 x18

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Wendy Friedman
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