BurrellesLuce Revolutionizes Media Contact Management -- Launch of BurrellesLuces MediaConnect(TM) Portal to Unveil eNRs Media/Q(TM)
BurrellesLuce, the nations leading media monitoring company, unveils its new MediaConnect(TM) media communications management portal. The MediaConnect portal brings together, in a single seamless solution, two successful BurrellesLuce products: MDOL(TM) on-line media database application, and InSight(TM) electronic content delivery platform. The new MediaConnect portal will also debut eNRs patent pending Media/Q(TM) news analysis engine as a fully integrated module.
(PRWEB) February 22, 2005 -- BurrellesLuce, the nations leading media monitoring company, will unveil its new MediaConnect(TM) media communications management portal, on February 22, 2005. The MediaConnect portal brings together, in a single seamless solution, two successful BurrellesLuce products: MDOL(TM) on-line media database application, and InSight(TM) electronic content delivery platform. With a host of ground-breaking new features, the MediaConnect portal represents a sea change for the public relations industry in the way that media content is established, tracked and managed.
In an industry first, the MediaConnect portal will integrate media contact information with the clipping content delivered electronically to the Content Module of the portal. The MediaConnect portal seamlessly combines content and contacts in one end-to-end solution to create a powerful list building and media intelligence tool coupled with industry-leading media monitoring and analysis services.
Under an agreement with eNR Services, Inc., a PR technology firm in Norwalk, Connecticut, the new MediaConnect portal will also debut eNRs patent pending Media/Q(TM) news analysis engine as a fully integrated module. Through Media/Q, MediaConnect users have immediate access to a journalists recent by-lined stories -- including content that appears in current print, broadcast and online media. Media/Q offers users the option to review headlines, read an abstract of the content, and click through to the full text of the stories to gain an up-to-the-minute understanding of each journalists hot topics and point of view. BurrellesLuce is the first of a growing list of companies to license eNRs Media/Q technology for integration with its media database application.
BurrellesLuce MediaConnect is a natural launch partner for our Media/Q technology," explained Jon Victor, CEO of eNR Services. Media/Q adds a new, real-time dimension to the PR communications cycle. In the past, PR professionals have had to rely on journalist profiles for guidance in targeting a pitch. Media/Q moves well beyond profiles to provide virtually real-time knowledge of a journalists current editorial focus."
Utilizing the latest technology to provide content to our clients is our strong suit," states Robert Waggoner, Chairman and CEO of BurrellesLuce, and our products have always been content driven. But until now, the content provided through media monitoring represented the final phase of the PR communications cycle. Now, as the launch partner for eNRs innovative Media/Q technology, BurrellesLuce will leverage content to revolutionize the press release distribution process."
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, and providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace. As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in targeting, monitoring, measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge. For more information, visit BurrellesLuce on the Web at www.BurrellesLuce.com or call (973) 992-6600.
eNR Services, Inc., headquartered in Norwalk, Conn., provides ground-breaking PR technologies and programs for every phase of the public relations cycle. The innovative technology behind the eNR PR Manager(TM) product suite and the eNR Grassroots PR(TM) program powers public relations efforts for a wide range of companies -- from recognized global brands to emerging start-ups. For more information, visit www.enr-corp.com or call 1-888-607-9101.
• MediaConnect(TM), InSight(TM), and MDOL(TM) are trademarks of BurrellesLuce.
• Media/Q(TM), eNR PR Manager(TM), eNR Grassroots PR(TM) are trademarks of eNR Services, Inc.
• Media/Q(TM) is patent pending.
Media Contact:
John Lonsdorf
R&J Public Relations, LLC
(973) 331-1070
Jlonsdorf@RandJpr.com
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