achoo!® ALLERGY & AIR Products Enlists Bizresearch for Search Engine Marketing Services

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Stronger web presence, brand recognition are goals.

The leading e-tailer and cataloger of allergy relief and environmental control products has retained Bizresearch ( to raise its Web profile and strengthen brand recognition.

Atlanta-based achoo! ALLERGY & AIR Products ( has enlisted Bizresearch to boost Web site traffic through online marketing services offered by the search engine marketing company.

achoo! markets products and services to more than 50 million Americans who suffer from allergy and asthma. In addition to its Web site, the company operates a retail store in the Buckhead section of Atlanta.

"Bizresearch uses quantifiable search engine marketing techniques to increase Web exposure, drive traffic, and increase online sales," said P. Cade McDonald, achoo! president. "We chose Bizresearch because of their expertise with helping dynamic database driven websites to improve organic search engine visibility."

achoo! is a single-source location for a wide variety of anti-allergen and environmental control products. Its extensive product list includes air purifiers from Austin Air, dust mite bedding, Tempur-Pedic mattresses, HEPA vacuum cleaners and humidifiers and dehumidifiers.

"For ecommerce companies such as achoo!, we review their Web presence for strengths and weaknesses and establish benchmarks as well as set goals for increased traffic and online sales," said Laura Thieme, President and Founder of Bizresearch. "We’ll shape their ecommerce marketing strategy around their product line and optimize to account for their frequent change in product selection and inventory. Retailers need proof that search engine marketing is working for them in quantifiable terms, increased visibility, traffic, online sales, and a profitable return on investment."

Founded by Thieme in 1997, Columbus-based Bizresearch has helped numerous online retailers increase online sales thru search engine marketing. The company is a leader in ecommerce and search engine marketing, including managing organic and paid listings, Website traffic analysis, and measuring return on investment.


Laura Thieme




Rich Baker


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